PETpla.net Insider 11 / 2019

MATERIALS / RECYCLING PET planet Insider Vol. 20 No. 11/19 www.petpla.net 37 we will see all kinds of used plastics returned, as good as new, not just once but again and again, diverting waste streams from incineration and landfill.” Targeting full recycling Coca-Cola has also announced that, across Western Europe, it is driv- ing towards 100% recycled plastic in all of its bottles. In Great Britain, the company is on track to reach its target of moving to 50% in 2020. “While one of the chal- lenges of moving past 50% has been the limited avail- ability of food-grade quality recycled plastic, we hope that the new technology opens up new streams of material,” Mr van Gompel said. “We also believe that the introduction of a well- designed Deposit Return Scheme in Great Britain will increase the feed of food- grade plastic available and help us to reach this target, as well as reduce litter.” The Coca-Cola Company intends to roll out bottles including enhanced recycled content from 2020 and has publicly proclaimed clear goals in working towards a “World Without Waste”. Among the landmarks are the commitment to collect a bottle or can for every one it sells, by 2030. www.coca-colacompany.com www.ioniqa.com Diego Lugagne, Coca-Cola EMEA R&D - Packaging Innovation (left) and Jeroen Bulk, CFO Ioniqa Technologies (right) are examining the new concept bottles. www.krones.com The future is circular Can plastic packages be sustainable? Sure, if they’re resource-economically produced and efficiently recycled. KRONES has the right tech- nologies for this. Harness them, and become part of a closed-cycle economy that really pays off – for manufacturers, consumers and the natural environment alike. BrauBeviale 2019 Nuremberg, 12 – 14 November Stand 7A-510