PETpla.net Insider 11 / 2019

41 TRADE SHOW PREVIEW PET planet Insider Vol. 20 No. 11/19 www.petpla.net ;QWT -*5 U[UVGO HQT GHƂEKGPV YCVGT DQVVNKPI (TQO VJG RTGHQTO VQ VJG RCEMCIGF 2'6 DQVVNG QWT NKPGU PQV QPN[ EQPUKFGTCDN[ UCXG QP GPGTI[ DWV CNUQ QP OCVGTKCNU CPF OCKPVGPCPEG EQUVU 1PG UWEJ U[UVGO KU QWT EQORCEV +PPQ2'6 6TK$NQEM #SWC / YJKEJ HQTOU NCDGNU CPF ƂNNU UKPING UGTXG DQVVNGU GURGEKCNN[ GHƂEKGPVN[ #V C TCVG QH WR VQ DQVVNGU RGT JQWT KV CNUQ UCXGU VKOG 6JKU KU YJCV YG ECNN GHƂEKGPE[ TKIJV FQYP VJG NKPG MJU EQO YCVGT SAVING UP TO 20% IN ENERGY IS A GOOD START. BUT BY NO MEANS THE END. November 12 –14 Hall 8 SMI Hall 7A | Booth 503 Strategic packaging Packaging helps to convey the qualities a product possesses and to provide consumers with interesting and relevant information. That is why Italian company SMI is keen to highlight strategic packaging. Format, colours, design, size and materials are elements used to ensure a brand stands out from the competition. More and more companies invest in innovative machines to increase their produc- tion capacity, in order to be able to satisfy the market needs and at the same time to differentiate products through attractive packs. Thanks to the design and production of machines with an inno- vative design, equipped with IoT technology, SMI provides solu- tions for the primary, secondary and tertiary packaging that ensure production efficiency, operational flexibility, energy saving, ease of use and bottling and packaging line monitoring. The packers from the MP Ergon range allow com- panies to compete, by leveraging on innovative packaging, without forgetting important elements, such as the practicality and the protection of packed products. The MP 150 Ergon overlapping cardboard sleeve packer, that will be showcased at Brau Beviale, is claimed to meet these needs. The machine that will be showcased packs in 1x3 in NT style 0.33 l glass beers by Via Priula brewery in San Pellegrino Terme, that are grouped in a pack equipped with a handle that serves as gift box. However, the packers from the MP range are suitable to pack a wide range of containers in many configurations, including PET. The continuous motion packaging cycle is claimed to ensure a smooth production flow, without jerky movements, which protects containers from knocks, ensuring product integ- rity, high quality of the pack and reduced mechanical wear of the machine components. The hot melt glue sealing of the pack bottom is precise and long-lasting, with the possibility of using differ- ent types of cardboard. Recognition and visibility of the product on the store shelves are key elements for the busi- ness success. For this reason, companies of the food & bever- age industry invest strongly not only in secondary packaging, but also in the design of the primary packaging, by seeking shapes and sizes with a strong appeal and by using all the opportunities of customisation offered by a duc- tile and flexible material like PET. www.smigroup.it