PETpla.net Insider 09 / 2020

10 NEWS PETplanet Insider Vol. 21 No. 09/20 www.petpla.net Erema launches its “ShowHello!” digital event platform As opportunities for face-to-face meetings and customer visits are rare these days, Erema has created its own “Show- Hello!” virtual event platform. Visually similar to the company’s stand at the 2019 K trade fair which also incorporated their Circonomic Centre, Erema provides information on the latest recycling technologies, examples of best practice and lighthouse projects to create a functioning circular economy. During a video press conference at which the new format was presented, Manfred Hackl, CEO of Erema Group, explained the company’s reasons for investing in this new platform. „With our virtual exhibition stand, we have created a platform on which we can not only bundle information about the technologies and services of the entire group of companies. With live chats and webinar offers, it also offers the opportunity for knowledge transfer and exchange within the industry to promote solutions for the circular economy.” Gerold Breuer, Head of Marketing and Corporate Develop- ment, added “Of course, we all want to attend trade fairs again in person as soon as possible. Cost-bene fi t analyses of participa- tion at these events are currently being made due to a decline in the number of attendees. “ShowHello!” offers customers a special experience because as a visitor you are able to move around and pick up information just like at any trade fair stand. There is even a chat function that facilitates personal exchanges between exhibitors and potential customers”. However, “ShowHello!” is much more than a virtual trade fair stand. A webinar lounge allows customers and anyone else who is interested to fi nd out what webinars are taking place. A recording of these sessions is available after each event in the webinar library. www.erema.com Switzerland establishes new PET bottles collecting system On behalf of PET-Recyc l i ng Schweiz, Swiss Post is now collect- ing PET beverage bottles from all over Switzerland in special collec- t i on bags f r om home. The service was successfully tested regionally in 2019 and will now be extended to the whole of Switzerland. The new service is aimed at private households and was extensively tested in fi ve municipalities. The successful pilot test and the very positive feedback from the public were decisive for the nationwide introduction. Because Swiss Post already delivers to all Swiss house- holds, no new logistics need be set up. Furthermore, the pilot test has shown that the existing logistics capacities are suf fi - cient and that no additional trips or vehicles are needed. And thanks to Swiss Post’s electric vehicles, the collection is even emission-free. The return is made via 45 l collection bags. These can be placed in a clearly visible position near the let- terboxes at the entrance to the building without prior notice. www.petrecycling.ch