PETpla.net Insider 09 / 2020

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Vangerowstraße 33 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@hbmedia.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Waldemar Schmitke Anthony Withers WikiPETia.info petplanet@hbmedia.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@hbmedia.net Johann Lange-Brock lange-brock@hbmedia.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 LAYOUT AND PREPRESS EXPRIM Werbeagentur | exprim.de Matthias Gaumann READER SERVICES Till Kretner reader@hbmedia.net PRINT Chroma Druck Eine Unternehmung der Limberg-Druck GmbH Danziger Platz 6 67059 Ludwigshafen, Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PETplanet Insider Vol. 21 No. 09/20 www.petpla.net Come and join our Editour this year along the western coast of the Pacific, from New Zealand and Australia to South Korea and Japan. Even before the world was talking about coronavirus, we had discussed internally whether the tour would be able to go ahead as planned. In Australia in particular, bushfires were laying waste to the season from June 2019 to March 2020. Tour alterations - caused by external circumstances - are as commonplace on our tours as salt in the sea. While we looked into the alternatives, coronavirus came along and changed the question from whether we should travel to Australia to whether we could go on with the tour at all. Calling it off was out of the question as we had already arranged the first meetings and our sponsors were backing us. So we decided on an entirely new path. We decided to make the tour virtually. Interviews took place by telephone and we put together the recordings as PETcasts for listeners. Since then, seven PETcasts from our virtual visits have appeared on our homepage. The articles appear in PETplanet as usual. This issue kicks off with the introduction to Australia and New Zealand. Despite the strict travel restrictions, we hope you enjoy PETplanet and the global world of the PET industry. Yours sincerely Alexander Büchler Dear readers,