PETpla.net Insider 09 / 2020

BOTTLE MAKING 41 PETplanet Insider Vol. 21 No. 09/20 www.petpla.net BOTTLE MAKING 41 Evian introduces label-free, 100% rPET bottle Engraved etiquette July 2020 saw French headquartered water specialist Evian launch a new bottle, which features an engraved logo and enables it to break away from the standard, separate label format. It is designed with sustainability very much in mind: the bottle is made from 100% rPET and is, itself, 100% recyclable. The new ‘evian pink’ cap is made of recyclable HDPE. The new bottle is the result of a two-year design process. The company describes it as a “key milestone” in its drive to become a ‘fully circular’ brand by 2025, to which goal it has been working with the Ellen MacArthur Foundation in adopting a circular manufacturing model. Evian’s project is to reduce its use of virgin material and to achieve the goal of making all of its plastic bottles from 100% recy- cled material, by 2025. It is intend- ing to achieve its goal by working with leading partners to redesign its packaging, accelerate recycling initiatives and remove plastic waste from the environment. The company expects the label- less design to simplify the recycling cycle but also sees advantages in marketing the bottle: “Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water’s purity.” says Emmanuelle Giraudon, Engineer in Research and Innovation at Danone. The 400ml bottle has been avail- able since early July in selected restaurants, hotels and other hospi- tality outlets in France, its domestic market and in other countries since September 2020. Evian has already been certified to have achieved the Carbon Trust’s PAS 2060 carbon neutral standard, which recognises and confirms the measures taken by the company to reduce direct carbon emissions from its own activities, indirect emissions from the value chain and to offset residual emissions through a part- nership with the Livelihoods Carbon Fund. PAS 2060 is not a single-hit accreditation; Evian must be recerti- fied every year in order to maintain carbon neutral status. This requires development and implementation of a yearly carbon reduction and management plan. As time goes on, this will mean less reliance on carbon offset investment and more empha- sis on a low-carbon business model, with emission reduction figures based on global product lifecycle assessment. Evian is part of the #WeAct- ForWater movement, which comes under Danone’s 2 billion Euro pro- gramme of investment to transform its agriculture, energy and opera- tions, packaging and digital capabili- ties. The objectives of this move- ment include: halving the amount of virgin plastic used by Danone’s water brands; matching every litre of water sold with a litre for people in need, by creating a fund to help another 50 million people in developing countries access safe drinking water, by 2030; and enhancing watershed and wet- lands preservation. www.evian.com STEPS TO THE PERFECT BOTTLE. www.roeders.de www.roeders.de Idea & Design Technology Manufacturing Blow Mould 100% Service Y O U R PA R T N E R F O R B L OW MO U L D S .