PETpla.net Insider 11 / 2020

TRADE SHOW REVIEW PETplanet Insider Vol. 21 No. 11/20 www.petpla.net 44 A strong signal for the beverage industry, part 1 China Brew China Beverage The need for B2B networking and information was high – it was palpable at the world’s second-largest trade fair in the beverage and liquid food indus- try. China Brew China Beverage (CBB) took place from October 13 to 16, 2020 in Shanghai. Due to the coronavirus, the trade fair had a largely national focus, although 101 exhibitors were from other countries. “The fact that the CBB took place successfully sends a positive signal for our global drinktec network, as well as the trade fair industry as a whole,” explains Dr Reinhard Pfeiffer, Manag- ing Director of Messe München. “Espe- cially in difficult times, it is important to maintain your business, stay informed and search out new opportunities. CBB has once again confirmed its posi- tion as a leading trade fair in the Asian market.” Petra Westphal, Exhibition Group Director at Drinktec, adds, “To us, CBB is an important milestone on the way toward the world’s leading trade fair drinktec 2021 in Munich, with many exhibitors having already firmly booked. This shows that the industry is confident and committed to planning the industry gathering in Munich.” China remains important sales market “China remains one of the most important sales markets for suppli- ers of machinery and systems for the production, filling and packaging of beverages”, emphasises Richard Cle- mens, Managing Director VDMA Food Processing and Packaging Machinery Association. “Against the background of the global corona pandemic and the associated travel restrictions, invest- ments in machinery and equipment are temporarily lower than in previous years. The China Brew & China Bever- age 2020 trade fair shows that there is a high level of interest in technologies for efficient, hygienic and flexible bev- erage production. The CBB has sent important signals and we hope that the investment projects discussed can be implemented soon”, says Richard Clemens. A new start for the industry in the Southeast Asia region CBB was seen by many decision makers in the industry as a chance to re-start their business. The trade fair attracted 31,781 visitors comprising around 30 delegations, including those from the National Food Management Center of China Light Industry, the China National Research Institute of Food & Fermentation Industries and