PETpla.net Insider 11 / 2020

TRADE SHOW REVIEW PETplanet Insider Vol. 21 No. 11/20 www.petpla.net 45 the Guangdong Beer Association. 418 Chinese exhibitors and 101 interna- tional companies presented their inno- vations and products – with the latter largely represented by their subsidi- aries in China. International industry giants such as ABC Compressor, Alfa Laval, Anton Paar, Arol, Atlas Copco, Barth Haas, Endress+Hauser, Fermen- tis, GEA, Heuft, Kalsec, KHS, NORD, ocme, Pall, Pentair, Pressco, Sch- neider, SEW Eurodrive, SMI, Yakima Chief Hops and Ziemann Holvrieka were represented across 60,000m 2 . There, a German Pavilion was set up for companies such as BBull, Hot- tinger Baldwin, Jasbos, Lechler, Pro- Leit, WiKa and Xispek. Among others, the national exhibitors included Best Crown, Diron, E-STAR, GDXL, GsPak, HGM, Kelang, Lehui, Newamstar, Pre- cise, Talos, Tech-Long, Tiantai, VANTA, YoungSun, YueDong, ZhongChen and Zhongya. Valuable platform for busi- ness opportunities The exhibitors were relieved that CBB was able to offer them an efficient platform again. Ivan Liu,General Man- ager of Beverage and Filling Technol- ogy, Gea China, states: “CBB is an influential large-scale exhibition for the beverage industry in Asia. It has greatly contributed to the liquid food processing and packaging industry in China. Although the current market is unsteady owing to the Covid-19 pandemic, we still decided to take part in this exhibition as scheduled. The prevention measures and exhibition preparation work are very impressive and professional. The results have exceeded our expectations.” Christian Blatt, General Manager of Ziemann Holvrieka Asia Co., emphasises: “This year our business was also affected by the Covid-19 pandemic, but CBB was a big help for our communication with Chinese customers. Since CBB moved to Shanghai, the show facilities have highly improved, and it is also very professional. I hope that in two years’ time, once the international situ- ation has changed, CBB will continue to bring new opportunities for the liquid and beverage industry in other coun- tries and regions.” Varied supporting program The supporting program offered an attractive knowledge platform. During the “CBB International Forum” organ- ised by Doemens e.V. for example, experts spoke about trends, require- ments and challenges in the South Asian beverage and liquid food indus- try, while visitors had the opportunity to taste different beers under the guid- ance of a beer sommelier during the “Doemens Tasting Class.” www.chinabrew-beverage.com EISBÄR TROCKENTECHNIK GMBH / Wuhrmühle 22 / A–6840 Götzis / T +43 5523 55558-0 / F –50 / cool@eisbaer.at / www.eisbaer.at RECYCLING Conveying Drying Crystallizing Mixing&Dosing Decontamination Testing