PETpla.net Insider 11 / 2020
PETplanet Insider Vol. 21 No. 11/20 www.petpla.net 53 BOTTLES Kalinka Kefir in an angular bottle German dairy Alois Müller GmbH & Co. KG is selling some new products - Ayran and Kalinka Kefir - in bot- tles that are very different to those of other Müller prod- ucts, especially in the shape around the shoulder area. The bottle shoulder is angular and the base shape has also been changed and is better integrated into the packaging design. The white bottles have three circulating ridges around the middle, contain 500 g of product and are decorated with a sleeve label. The suf- ficiently wide white screw cap has a tamper-evident seal. www.muellermilch.de Bulbous bottle for iced tea The Rewe own-brand “Rewe to Go” is selling 500ml of iced tea in a bulbous transparent bottle. This is made from 50% recyclate. As with many other products on the market, there is a note to indicate that the recycled proportion does not include the cap. The iced tea is made from freshly brewed tea and tastes of mint and lemon. It should be shaken well before consumption. A transparent sleeve label makes the prod- uct easily visible and provides all product information. The opaque screw cap has a tam- per-evident seal. www.rewe.de Innocent up to 100% recyclable Innocent, the specialist for smoothies and juices, is promoting an improvement to the recycling quotient on its smoothie bottles and asks that the consumer actively participates. The bottle is made from 50% recyclate and 15% plant-based PET. After consumption, the lid should be screwed back on and the bottle placed in the nearest recycling bin. The products bear striking names like “Kiwi Wonder” and “Granatenstark” [Pomegranate Power] that reveal the fruit varieties in the bottles. Trans- parent self-adhesive labels explain environmental considerations and a screw cap with a freshness sticker seals the bottle. www.innocentdrinks.de
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