PETpla.net Insider 12 / 2020

TRADE SHOW REVIEW PETplanet Insider Vol. 21 No. 11/20 www.petpla.net 44 Special Edition & myBeviale.com Successful launch for beverage industry dialogue platform BrauBeviale 2020 For three full days, about 3,000 professionals and other interested parties from the international bever- age industry gathered online for the Launch Days of myBeviale.com, where they had the opportunity to learn from more than 330 companies offering around 770 products and solutions, interact with each other, and expand their knowledge. The supporting pro- gramme and exhibitor presentations at the BrauBeviale 2020 Special Edition, which unfortunately could not be held at the Exhibition Centre Nuremberg because of the coronavirus pandemic, were held online instead, using the new dialogue platform. The result was a new digital dimension to expand the range of products and services offered by the Beviale Family from the Nürnberg Messe Group. Starting now, beverage professionals and industry insiders can meet at a virtual level at myBeviale.com throughout the year to network, interact and learn from each other – at no cost. More than 90 “actions” with about 140 individual presentations and more than 150 different speakers were the focus of the Launch Days for myBevi- ale.com , the new dialogue platform. Andrea Kalrait, Executive Director BrauBeviale at Nürnberg Messe says “Both experts and other interested parties were actively involved in the Launch Days, and we’ve received lots of positive feedback. It’s a very prom- ising start for myBeviale.com.” The goal of the platform is to encourage and facilitate dialogue in the beverage industry throughout the year. The future viability of the beverage sector The theme of the current BrauBev- iale Triple – the exhibition events in 2018, 2019 and 2020 – was the future viability of the beverage sector. The fact this theme was more relevant than ever during the Launch Days was evident from the strong partici- pation in the lectures, seminars and discussion rounds relating to this sub- ject: from the marketing slot “Bever- ages after the crisis” to contributions on digitalisation, automation, online marketing and trading, and trends in brewing technology, filling and pack- aging. The “non-alcoholic” field also proved very popular. For the first time, the German Beverages Export Forum was part of the regular programme and was openly accessible to all reg- istered users. During times of crisis, in particular, exporting is a game-chang- ing subject. Home and hobby brewers and small brewery operators attended the Craft Beverage & brau@home Stage at their own expense for the full three days, and made very intensive use of the contributions on offer. “The successful start to myBevi- ale.com showed that, as an exhibition company, we can network individuals, share knowledge and create experi- ences not only on-site but also online,” comments Dr Michael Melcher, Execu- tive Director Digital Products & Plat- forms at NürnbergMesse. “The world and society in general are changing. Our goal is to provide players in the sector with a platform where they can get answers to their specific ques- tions, regardless of time or location, to help them remain viable for the future.” Kalrait adds: “The response from the sector confirms that we are meeting a need. I invite everyone to work with us to develop myBeviale.com together and ensure it best meets the needs of the industry.” The next BrauBeviale will be held in Nuremberg, November 8-10, 2022. www.braubeviale.de