PETpla.net Insider 03 / 2021

BEVERAGE INGREDIENTS PETplanet Insider Vol. 22 No. 03/21 www.petpla.net 27 Beauty & recovery drinks “Beauty shots” have been a strong- selling category in Japan since the 1970s and are especially popular with people who had to work late at night, seeking products to combat stress and tiredness. Today, these products are far more diverse and come with different and additional functionalities, such as support in recovering from hangovers, stomach aches and other ailments, as well as products targeted at beauty-conscious consumers, with claimed benefits for skin health. By using state-of-the-art tech- nologies, Doehler offers high-quality products from nature in different ways, from minimally processed full spectrum powders that retain the entire content from the raw material, to high-end standardised botanical extracts with guaranteed amounts of certain naturally-occurring healthy compounds, like antioxidants. These valuable botanicals are paving the way for inspirational natural food and beverage applications with market positioning strongly based on health. Alongside plant extracts, strong infu- sions, distillates and essences, natu- ral colours and flavours allow consum- ers the choice of distinctive flavour and vibrant colour. Collagen beverages are avail- able as a diet supplement around the world; they have become very popular as novel drink shots in Japan. Enriched with vitamins, these shots are positioned as a healthy way to help boost nutrient content that con- sumers might be lacking. There is also great demand for rejuvenating products that work as skin moisturis- ers and help reduce wrinkles. Low and non-alcoholic In line with the worldwide trend amongst consumers towards non- alcoholic beverages, this movement can also be seen on the Japanese market. To create delicious non-alco- holic spirits, Doehler offers natural flavours, distillates, extracts and alco- hol boosters. The company’s com- prehensive selection of bonificateurs and typages provides beverages with well-rounded flavour profiles and ena- bles top notes to stand out, while the natural ingredients complement each other perfectly and create enhanced taste experiences, with alcohol con- tent below 0.5%. The most popular low-alcohol beverage in Japan is Lemon Sour; a lemon-flavoured mix drink made with a spirit and a soft drink and usually sold as an RTD can. The authentic and fresh taste requires high-quality citrus ingredients, with citrus oils and flavours just some of the ingredients needed for a successful beverage. Citrus oils from Doehler are available in organic quality and thus provide 100% natural citrus flavours for organic beverages, as well as being used as a base ingredient when creat- ing citrus flavours. Doehler’s extensive production capabilities and strategic geograph- ical positioning allows the company to work with raw materials from the main sources of citrus fruits around the world. Seventy-five per cent of all processed citrus fruits come from Latin America. Whether lemon or orange, or citrus as a whole, Doehler supplies customers glob- ally with both high-quality natural ingredients and a range of exciting concepts for refining spirits with natural extracts. Exotic and herbal taste profiles While consumers demand healthier and more natural bever- ages, they also wish to experience new tastes and textures, with exotic taste profiles particularly popular on the Japanese beverage market. Fla- vours such as hibiscus and rose are well-known today; orange and cherry blossom are promising new taste variations. Earthy flavours, such as herbs, spices, roots and botani- cals are on the rise, with botanical extracts particularly well-suited for use in a variety of both non-alcoholic and alcoholic beverage applications. Herbal and fruit flavours therefore represent new taste experiences and meet the consumer desire for more ‘naturalness’ and authentic products. Headquartered in Darmstadt, Ger- many, and active in over 130 coun- tries, Döhler is a specialist producer, marketer and provider of technology- driven natural ingredients, ingredi- ent systems and integrated solutions for the food and beverage industry. Doehler says that it develops innova- tive and sustainable concepts with its customers – from idea, to implemen- tation, to shelf. www.doehler.com