PETpla.net Insider 03 / 2021

MOULD MAKING PETplanet Insider Vol. 22 No. 03/21 www.petpla.net 47 trial or graphic designers, who never dealt with the fonts as a tridimen- sional surface that will communicate through shines and shadows before; and never before in two languages.” Moldintec’s previous experience was an advantage; it was able to present the technology to the team, early in the process. That opened the Danone team’s eyes to the updated label- less concept becoming perfectly aligned with its environmental efforts. The first move was in Argentina, the home of Moldintec’s headquarters. A few weeks later, Brazil took the pilot team’s ideas and redefined their bot- tles, legal information and logos. The feedback loop helped to speed up development; when one country ran a test, the other improved too. “The journey gave us a lot of posi- tive experiences. We are very grateful to be partners of a world-class blow mould manufacturer,” Francisco Crosta said. The Bonafont bottle was a ‘first’ in Brazil and a milestone for the bot- tled water industry. The code-bar was moved to the cap, keeping the high contrast printing capability and the full bottle shape clear of ink. The pan- demic also imposed more challenges during the project. The team adapted undertaking more work from home and observing strict social distanc- ing and bio-security measures during plant trials and initial production sup- port. “We learned a lot with Danone’s NoLabel projects, which will be ben- eficial for Moldintec Brazil future,” said Eng. Thiago Tullio, Head of Moldintec Brazil. “As our workforce moves to digital, dispersed and remote work- ing, we will gain advantage in thinking more globally about our company.” Moldintec now has a number of label- less projects ongoing, with some of its moulds ready for commercial use. Laser technology is gaining in matu- rity and customer acceptance, which means a more sustainable packaging future. “While the NoLabel bottle is not a solution for all our packages, it serves and meets true packaging innovators’ expectations. Our intention is that this Manifesto bottle becomes a symbol of the challenges that are moving us and awakens to conscious consumption, which can be a great link in the entire chain to promote the systemic change that we need to go through,” said Thays Rosini Sustainability Manager, Danone Waters Brazil. Groupe Danone (Danone) serves several countries worldwide with premium spring water. Evian is its flagship brand. Danone’s Latin South America operation serves Brazil under the Bonafont brand, Uruguay with Salus, and the Argentinean market with Villavicencio as their premium brands. www.moldintec.com Find a video at https://youtu.be/PdNnfj3O3fg