PETpla.net Insider 04 / 2021

TOP TALK PETplanet Insider Vol. 22 No. 04/21 www.petpla.net 10 From single machines to turn-key solutions Complete production lines from China Equipment manufacturer Jiangsu Newamstar Packaging Machinery is headquartered in Jiangsu Province, around 130 km north-west of Shanghai. Since the early 2000s the company has evolved from a local filling machine producer to become a world-renowned turnkey supplier that covers the whole packing process chain, from water treatment, blowing and filling up to downstream and logistics. We met Mr Tony Ho, Vice president, and spoke with him about Newamstar’s crucial milestones. PETplanet: Newamstar has become an internationally recognised all-in-one solutions supplier for liquid processing, packaging and storage systems. The company began in the mid-90s with filling equipment and expanded associated manufacturing and packaging processes over the following years. What were the main strategic steps that led your company to where it stands today? What is the story behind its success? Tony Ho: Technology innovation has always been regarded as core to com- petitiveness right from the beginning, from when the company was estab- lished. Newamstar started with a single filling machine in the product range. Since 2003, our product portfolio has been extended from that single machine to a complete production range, aligned with market trends. Newamstar aims to be recognised as China’s leading, expert company for beverage packag- ing machines, providing high quality equipment as well as complete turn-key projects. Since 2006, Newamstar has been active in five key markets: beverage, dairy, alcohol, edible oils and chemical cleaning products. Over time, we have been recognised as a leader in high-end liquid packaging machinery in China. In 2016 we got involved in smart logistics, a new area for us and for much of the market. We developed a full-ser- vice solution that integrates production and inventory in our industry. Throughout our existence, we have retained true to the vision that development is driven by innovation and market share is gained by qual- ity. Our focus remains on food and beverage machinery; we are aiming to become the world’s leading integration solution supplier for liquid processing, packaging and storage. PETplanet: When did Newamstar turn from a domestic to an interna- tional equipment supplier? Was there any key event that prompted this development? Tony Ho: China joining the World Trade Organisation (WTO) in 2001 provided a good opportunity for more and more Chinese com- panies to enter the global market. We closely watched market trends and projected developments from the early stages of WTO member- ship; our R&D, standards man- agement, market and technology strategies are conducted in line with world developments. Consequently, co-operation developed between Newamstar and global enterprises like Nestlé, Pepsi-Cola, Coca-Cola, Danone, Otsuka, Wilmar, Mayora, Kraft Heinz, ITO EN, Oishi, Tsingtao and so on. We have grown into a global equipment supplier. PETplanet: How many Newam- star machines are currently installed and running across the world? Tony Ho: We have provided more than 2,200 production lines, in more than 80 countries and regions. PETplanet: Apart from your domestic market, where has Newam- star sold most of its machines? Blowing-labelling- filling-capping Starbloc Vice President Mr Tony Ho by Kay Barton