PETpla.net Insider 04 / 2021

TOP TALK PETplanet Insider Vol. 22 No. 04/21 www.petpla.net 13 equipment, which will lead to reduced dependence on human personnel while increasing production efficiency, expanding productivity, developing e-commerce and ensuring product safety and quality. The traditional technology and production line will be replaced much faster, because of the pandemic. At the same time, consumers are more aware of food health, safety and traceability. PETplanet: How fast can the entire beverage and food indus- try adapt to these change, do you expect? Tony Ho: We have already found that more and more customers are partnering with us to find safer and more efficient solutions, and to pro- vide consumers natural, fresh, healthy and nutritious products. PETplanet: Many exhibitions have been cancelled and it is still unclear when this situation can return to normal. Some of them have been or will be hosted digitally instead. What do you think about such formats and do you see effects for Newamstar? Tony Ho: With the help of 5G, IIoT, AI and other technologies we will attend a variety of exhibitions. We believe that, in the future, we will com- municate and interact more and more closely with customers online. PETplanet: We regularly hear from a lot of our readers and partners that physical events like exhibitions, in-house meetings and so on cannot be replaced by online sessions, as people want to see and feel technol- ogy in action and to network live at such occasions. Do you agree with that and do you see digital contents as a good addition or as a replace- ment? Tony Ho: Liquid product pack- aging machinery is a large-scale equipment with high precision and a strong presence. Only by personal experience can we discover beauty and value, and better understand the industry’s technological development. Digital demonstrations can be used as a supplement, in conjunction with the offline display, to present the product in an all-round way. PETplanet: Agreed. One final question: What can we expect next from Newamstar? Tony Ho: We will fully embrace Industry 4.0, actively participate in the global market, constantly develop and innovate technologically and stay close to customers, to provide quality service. We will focus on new aseptic technology, multifunctional integrated equipment and the digital factory, and pay even more attention to continu- ously improve our ability to help cus- tomers build the ideal factory. PETplanet: Thank you, Mr Ho. www.newamstar.com Respeto Respect PET is a respectful material with nature due to the minimum amount of fossil resources necessary to be produced. This amount can even be reduced by including the r-PET in the production cycle. www.novapet.com