PETpla.net Insider 04 / 2021

43 PRODUCTS PETplanet Insider Vol. 22 No. 04/21 www.petpla.net rPET water bottle concept inspired by Greenland Sidel’s art designers have created the Nuuk bottle concept. Taking its name from Greenland’s capital and the fjords, the clear, 100% PET Nuuk container was designed for high-quality, fjord- sourced premium water brands. The 500ml bottle showcases the water it contains and reflects the brand’s essence. Thanks to its asymmetric shape, Nuuk stands out on the shelves, putting traditional water bottle designs in the shade. “The specific ice shape on the lower part of the bottle consti- tutes a great asset and reinforces its structure. It gives the impres- sion that the bottle is surging up from the ice,” explains Laurent Lepoitevin, Packaging Design Engineer at Sidel. In line with its origins, the deep bottle base resembles a rock glacier and is pro- duced by Sidel’s patented Base Over Stroke System (BOSS). The mechanical forming which takes place during the blowing process optimises the material distribution in the final bottle base profile. The consistent blowing process uses a mini- mum amount of material. The wide cap, with its ice shape and blue colour, enhances the brand’s premium look and perception. The bottle is also compatible with tethered cap solutions to meet environmental requirements and forthcoming regulations. Geometric Viking art influences label design The transparent Pressure- Sensitive Label (PSL) decora- tion is inspired by authentic Viking art, more specifically the Borre style. In the 10 th century, the Nuuk area was inhabited by Vikings who left their cul- tural imprint, including their art. Laurent explains: “The Borre style embraces a range of geo- metric interlacing, knot patterns and zoomorphic (single animal) motifs.” Five versions of the label show different graphic designs based on this geometric interlacing. The brand logo is a snowflake combined with an ancient Norse symbol, Vegvi- sir, a symbol of protection and guidance believed to be used as a compass by Vikings. The other labels represent impor- tant symbols of Viking culture, including the drakkar ship, two head-to-tail fishes, the artic fox, and the polar bear. Consumers can collect each bottle from this unique family. www.sidel.com IS STILL 50% TOO MUCH. 50% L SS P CK G NG The KHS solution for more sustainability: New avenues in packaging technology. We are continuously improving our packaging. By applying innovative technologies and swit- EJKPI QXGT VQ OQPQ OCVGTKCN RCEMCIKPI YG JCXG JCNXGF QWT RCEMKPI OCVGTKCNU QXGT VJG NCUV ƂXG [GCTU #PF YG CTG UQQP VQ VCMG CPQVJGT DKI UVGR HQTYCTF KP WUKPI PGY VJKPPGT V[RGU QH ƂNO khs.com/packaging-systems