PETpla.net Insider 04 / 2021

DIGITALISATION PETplanet Insider Vol. 22 No. 04/21 www.petpla.net 52 German Company Bevazar offers food & beverage companies their own, dedicated, digital sales channels Spare parts 24/7 Founded by its managing Katja Ceynowa, who worked for Krones for 11 years and rose to divisional managing director level, Bevazar describes itself as “the first independent online procurement platform for operational goods and services for companies in the beverage industry”. It went live in May 2020 and has been engaged since then in expanding the product portfolio and customer base, and integrating new functionalities. On April 1, 2021, Bevazar started offering a new feature that enables sellers to set up their own digital sales channel, very quickly and without making huge investments. Manufacturers can control access to their products and product data, which means they can decide which platform users can see their products and buy them. The conception and integration of this new functionality were based on market demands men- tioned by several machine building companies in the industry. Spare parts digitally available The new feature was piloted by project partner (and first project cus - tomer) M. Tanner AG, which is based in Illnau in Switzerland and supplies complete solutions for preform han - dling to bottlers and beverage manu- facturers. The company had already been thinking about how to make its standard spare parts digitally available to its customers. The Bevazar digital procurement platform enables operators to simplify the purchase of standard spare parts, saving time and money. The channel with access control developed for M. Tanner AG’s exclusive use enables order clarification for standard spare parts and savings in the preparation of offers. B2B trade is changing fundamen- tally, and not just in spare parts. The upcoming generation of business people now arriving in decision-mak - ing positions want speed, trans - parency and independence. Long searches or waiting times in the pro - curement process will be punished, quickly, with a change of supplier. “Manufacturers need to offer their products not only directly or in their own shop, but also in accordance with a multichannel sales strategy on dif- ferent channels and platforms - wher - ever their individual customers are to be found,” Ms Ceynowa says. “Nobody wants to invest in large quantity of spare parts in stock any - more,” says Marco Tanner, Manag- ing Director of M. Tanner AG. “For us, this [digital sales channel] means fast and reliable delivery within the shortest possible time.” The ordering process has to be quick, easy and digital, in order to achieve it. Tanner says that the Bevazar platform ena - bles the company to order spare parts online, 24/7, from anywhere in the world. “There are many end customers who operate several of our preform feeders but are integrated in PET lines from different machine suppli - ers. The spare parts are identical,” he explains Marco Tanner. “Today, many customers ask for quotes by email. They send screenshots from the operating instructions or photos of the required items. That costs time both on the customer side and in our offer preparation. Our goal is to make all standard spare parts available online, in order to save both sides time.” The project team is currently now working on the possibility of display - ing products individually, for each machine or customer, according to the respective spare parts list, to ensure that correct spare parts are actually being ordered. M. Tanner AG customers can now request access to products directly via the M. Tanner AG website, or on the M. Tanner AG profile page on Bevazar. Interested parties register on Bevazar first and can then send an access request via the M. Tanner company profile page. After conduct - ing necessary checks, M. Tanner AG approves the new user, which is then automatically informed and enabled to order necessary parts online there- after. www.bevazar.com