MOULD MAKING PETplanet Insider Vol. 22 No. 10/21 www.petpla.net 37 Moldintec claims its NoLabel PET bottle helps brand owners develop new visions for “iconic assets”. More of less Label-less PET bottles are becoming increasingly popular across the world. A new generation of packaging is emerging from branding agencies, striving for distinctive and iconic assets. Moldintec says that NoLabel bottles, using its Advanced Laser Mould Decoration technology, provoke and engage with consumer opinions and emotions that go beyond traditional “features and benefi ts” marketing. The Covid-19 pandemic has strengthened the trend for health and wellness issues to be a major part of consumer interest. The idea that plastics are polluting materials is becoming more entrenched in consumers’ minds. Single-use plastics, PET bottles, especially, have attracted a lot of attention, manifested in taxes, deposit fees, and an increasing array of regulations. The PET industry’s deployment of new water and CSD bottles without an added label reduces materials and improves recyclability. Double award-winning The Brazilian Bonafont Naked 100% PCR bottle (Danone), which embodies the brand’s manifesto for environmental protection, has been recognised as an example of the new packaging generation, with a prize from packaging professionals in its home country, by Brazil Abre (Associação Brasileira de Embalagem), and globally with the Silver Award by the Pentawards 2021 in the water category. Pentawards recognises global excellence in packaging design in its annual competition. The development of PET bottles featuring new technologies including 100% PCR and label - free packaging continues, under ongoing pressure to minimise resource util isat ion and to present packages with the lowest number of features necessary to communicate the idea. In packaging design, the essential is minimise resources to few features to communicate the essential details and concept of the packaged contents. Moldintec claims that NoLabel is iconic of itself, enabling verbal and non-verbal communication of environmentally responsible, ease of recycling and use of PCR in the bottles designed and made from it. “Clean labelling” is an established trend; NoLabel is a response to it. The company says that elimination of the traditional, ink-printed, colourful cylindrical label panel presents brand owners and their design teams with both challenges and opportunities. It is working on a number of labelless projects for plain water and CSD bottles worldwide and is expanding its role and involvement beyond that of a a supplier of moulds only, to involvement in design and branding, where Moldintec is changing its role from just a tooling supplier; the company is now more involved in the branding design process, helping its customers open their minds towards this new generation of bottles. “NoLabel changed the PET packaging rules, but now we are going forward, creating more iconic shapes that connect to consumer emotions in deeper.”, says Jorge Pucci, CSO and head of design at Moldintec. He says that NoLabel satisfi es the requirement for recycling and has opened the door to a new generation of “Iconic Bottles” for the creative industry, helping producers to keep the brand identity and purpose clear while encouraging consumers to recognise a business model that is environmentally responsible. www.moldintec.com www.tridimage.com
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