EDITOUR PETplanet Insider Vol. 22 No. 11/21 www.petpla.net 11 Will it all be diff erent? And if so, how exactly? The European Road Show to Drinktec 2022 is underwayby Kay Barton The Editourmobil is back in Europe! In the most exciting project we have implemented since the annual Road Shows, the PETplanet Team is working in the shadow of the coronavirus pandemic to highlight the current challenges, strategies and opportunities for the European PET sector. The global crisis has put the global economy, global requirements and consumer behaviour to the test. Conservative sectors, some operating constantly for decades, have been knocked around, forced to rethink on the fly and restructure themselves to suit the new situation. The way we communicate, invest and consume has undergone lasting change during the pandemic and the climate crisis. In many places, digitalisation has undergone massive expansion and remodelling; topics like health, sustainability, logistics and e-commerce have received an unprecedented boost and are once again the topics of our time. How can we achieve our future climate goals and structure production with greater added value? How can we ensure continuity and become more self-sufficient while maintaining competitiveness? What trends have arisen both because of and during the pandemic? And what adjustments must be made so we can offer our customers and partners security paired with good service? We want to discuss all these topics and much more on the European Road Show. Tour Sponsors: Sponsors to date Interested in becoming a Sponsor? sales@hbmedia.net The worldwide round trip with EDITOURS Interested in being interviewed? barton@hbmedia.net Let Your Inspiration Flow. 7KH (XURSHDQ 5RDG 6KRZ PART2 Empowered by drinktec Autumn 2021 - 2022 Back to Europe The second part of PETplanet’s bipartite Drinktec Editour is right ahead! After the successful first part “From Down Under to Japan” in 2020, our second stage of the project takes us back to the flourishing European hub where we will be exploring the latest technologies, news, innovations and developments that move our PET industry. We will be asking how global thinking might change as a result of Covid-19. How will bilateral business relationships cope with the aftermath of the pandemic? What opportunities will there be for the drinks industry and its suppliers? Our planning, in terms of precise timeframes and details of the countries to be visited will be flexible, in order to take account of the rapidly changing pandemic situation. We will be at the very heart of the roadshow as usual and are already looking forward to welcoming you back on board the Editourmobil! Share this exciting experience with us!
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