TRADE SHOW REVIEW PETplanet Insider Vol. 23 No. 01+02/22 www.petpla.net 36 vations, achievements and future roads towards circular economy’, his presentation stressed the importance of working in parallel and of involving all actors, while making sure that their efforts are properly aligned and coordinated. Mr Andrew Capper, Creative Director at Echo Brand Design, discussed the important issue of lightweighting, seen from a brand designer’s perspective. Additionally, Andrew’s presentation contained very valuable insights into the future: how far can we go in terms of lightweighting? How can we better use it to enhance the brand and how can it be more eloquently communicated? Design issues were also the topic of the presentation delivered by Ms Tetiana Pronikova, Head of Development Group – Americas at PET Technologies. By examining a number of case studies, Tatiana demonstrated how design has to produce an optimal ‘marriage’ between aesthetics and manufacturability. Next, Mr Matteo Gaiardi, Sales Director at independent blow moulder Serioplast, described his company’s journey towards circular packaging. The general strategy is embodied by the slogan ‘Reduce, Recycle, Reuse’. Dr Lex Roes, Senior Environmental Specialist at Ecochain, is the author of an interesting comparative study of the environmental impact of plastic and glass packaging. Based on the data generated by the study, his presentation showed that a 26 g PET jar had a much lower environmental impact, compared to a glass jar of equal volume, which weighed 190 g. Mr Johan Kerver, CEO of Filigrade, presented a novel Digital Watermark Technology. Adopting a minimalistic strategy, the new technology is based on simple codes. It necessitates a small area, on which simple code can be either embossed or printed. The business model is based on licensing the technology, with royalties being paid by the brand owner. Entitled ‘Innovations, achievements and future roads towards the circular economy’, the next keynote session was authored by Mr Dominik Szwed, Packaging Development Specialist, Danone Żywiec Zdrój S.A., Poland and presented by Mr Philippe Diercxsens, Environment Manager at Danone Waters. It described Danone’s multi-pronged sustainability strategy, with particular stress on Danone Waters’ global and local initiatives. Blow moulding serves not just consumer packaging, but also industrial packaging markets. The next presenter, Mr Sami Awad, General Manager of ABCO United (a major regional blow moulder headquartered in Egypt) spoke about ‘Packaging of lubricants in Africa and the Middle East: a review of the main issues and requirements’. Mr Awad delighted the audience with a thorough analysis of that industry, its regional characteristics and common issues that crop up in that market. Mould design used to be considered an art. But, as Mr Julien Papillon, owner and VP Business Development of Matissart, clearly demonstrated, the ‘art’ of designing and optimising complex moulds for high performance products has now evolved to an exact science. Mr Papillon showed how Finite Element Analysis can be deployed as a high precision tool, resulting in faster design of optimised moulds for demanding blow moulded articles. After accumulating lots of valuable experience in the industry, Dr Assia Ouchchen established Plas-
RkJQdWJsaXNoZXIy NTY0MjI=