BOTTLING / FILLING PETplanet Insider Vol. 23 No. 03/22 www.petpla.net 20 How African edible oil producers have taken advantage of growing demand Efficient in a competitive market Based on statistics from Global Data, the edible oil market shows significant growth potential in Africa over the coming years. While product differentiation plays a big role in attracting consumers, packaging cost savings and production efficiency are important to maintain competitiveness. Moreover, it is crucial to bring sustainability to the fore in both package design and production. How can edible oil players take advantage of growing demand and the trends? According to Global Data, bottled oil accounts for the majority of the market with six billion units; edible oil is expected to reach a compound annual growth rate (CAGR) of 4.4% by 2024 within the food category in the Middle East, Africa and India region. Across the African continent, price is a key driver that influences consumers’ purchase decisions in edible oil. Domestic players dominate the market. Hence, their ability to rapidly fulfil consumer demand for competitive prices and availability plays a crucial role. Despite the outbreak of the pandemic, the edible oil market continues to grow, since it is essential for cooking. For producers, cost and productivity are therefore key to being competitive. To make a product that will stand out on the shelves, but simultaneously be lightweight, Sidel’s packaging experts are able to provide customised bottle design. With modern bottle design techniques from bottle digital mock-ups, technical designs to prototypes with 3D printed models, the bottle design can match customers’ preferences and be presented in real size before mass production. When it comes to production, either with a complete line or standalone equipment, Sidel provides a full range of solutions, from blowing and labelling to end of line equipment with shrink-wrappers, case packers and palletisers. The right tools and expertise to help with your rPET goals! Agr is uniquely positioned to support your venture into rPET bottle manufacturing with a powerful combination of Process Control tools, Process Consultants, and decades of industry experience. AGRINTL.COM • +1.724.482.2163
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