EDITOUR PETplanet Insider Vol. 23 No. 09/22 www.petpla.net 15 CCEP’s chronology 1981 New-build “Im kleinen Bruch” and installation of a KHS line for 330ml and 500 l multi-use glass bottling 1996 Adoption into CCE AG 2013 Upgrading of the KHS multi-use glass line to 1 l PET RR (glass and PET combi-line) 2015 Uninstalling of the KHS line and, after nine months of conversion time, start of the new KHS can line with capacity for 120,000 cans/h and reorganisation of the production area 2016 Start of Monster production with 4 flavours on the KHS can line, bottling of Monster and Coca-Cola products 2017 CC export business to Italy 2018 CC export business to Norway 2019 Start of Monster Mega Can 568ml production 2020 Start of standard 330ml can for Denmark with 6 flavours Increase of Monster flavours to 17 Monster export business to Denmark 10-pack Monster 500ml for Germany 2021 US$16 million investment in production, supply areas and logistics, creation of a total of 60 new jobs Installation of a second line (normal resistance PET), relocated from Liederbach to Karlsruhe Introduction of 24/6+ shift system (20 shifts/week) in Q2 2022 Introduction of 24/7 shift system on Jan 01, 22 Start of second line (normal resistance PET) therefore the supply for Germany. We managed well. Even during the coronavirus pandemic, the energy category experienced very strong sales growth. In the last 12 months, the category has seen double-digit growth in sales compared to the previous year so is stronger than all other categories of non-alcoholic soft drinks, such as juices. The drinks are very popular primarily with young and affluent adults, who are also very open to innovation. In the last five years, Monster Energy has been a growth driver in the energy category and grew even more strongly than the energy drinks category overall.” www.cocacolaep.com
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