TOP TALK PETplanet Insider Vol. 23 No. 10/22 www.petpla.net 12 Interview with Sidel’s new Global Vice President, Mr Pascal Lefèvre Sidel’s food, home and personal care initiative In April 2022 Sidel announced the appointment of Pascal Lefèvre as the new Global Vice President. He will develop and drive Sidel’s food, home and personal care (FHPC) strategy, meeting the unique needs of FHPC markets and delivering flexible, eco-friendly, tailor-made solutions that will address the new and complex retailing and distribution challenges facing customers. PETplanet: Could you please give us some information on your personal background, experience and activities in the plastics and/or packaging industry prior to Sidel? Pascal Lefèvre: I graduated with a Master’s from ISG Paris Business school and subsequently held a number of management positions with B2B businesses in the packaging equipment industry, specifically in blow moulding, labelling and injection equipment. I joined Sidel in 2020 as Vice President Europe & Central Asia for the FHPC market and was then appointed Global Vice President of food, home and personal care. PETplanet: Which key projects did you successfully manage in the past (probably in a similar sector)? Pascal Lefèvre: When the iconic Italian brewery Birra Peroni, part of Asahi Group Holdings Ltd, decided to upgrade its glass bottling operations as a result of a growing domestic market and trends towards premium beer in the UK and the US, its new line featured Sidel’s latest innovation: the Evofill glass filler, with its cuttingedge technology and hygienic, nobase design. PETplanet: What are your main targets and challenges as Sidel’s new VP for food, home and personal care? Pascal Lefèvre: FHPC markets are large and fragmented but are steadily growing, despite the current shortage crisis. Sidel can provide innovative solutions that offer the flexibility, operability and product care demanded by these fast-moving and rapidly evolving market segments, while drawing on existing capability and expertise. We are looking to triple this key part of our business by 2030. PETplanet: What is the main strategic approach to fulfil this target of tripling the FHPC business segment by 2030 and how will it be achieved? Pascal Lefèvre: By establishing this new initiative, we can work flexibly and be much more agile. We are developing a new portfolio of machines and solutions that addresses the needs of the FHPC sectors. It is not only the high-speed machines but also our customers require mid-capacity equipment that reduces resource consumption and is flexible in any way. PETplanet: How important is the topic of sustainability in the FHPC sector for you personally and what needs to be done here globally from your very own point of view? Pascal Lefèvre: Sustainability is crucial in the FHPC sectors. We see that our customers require mid-capacity equipment that reduces resource consumption and is flexible. One product worth mentioning is Cermex Evopack, a secondary packaging unit. It reduces product repacking by managing those activities directly at the production line, thus cutting waste and energy consumption. Globally, more Sidel’s Global Vice President Pascal Lefèfvre Sidel is developing a new portfolio of machines and solutions that addresses the needs of the FHPC sectors. by Kay Barton
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