imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Hubweg 15 74939 Zuzenhausen, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@petpla.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Anthony Withers WikiPETia. info petplanet@petpla.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@petpla.net Johann Lange-Brock lange-brock@petpla.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 LAYOUT AND PREPRESS EXPRIM Werbeagentur | exprim.de Matthias Gaumann READER SERVICES reader@petpla.net PRINT Chroma Druck Eine Unternehmung der Limberg-Druck GmbH Danziger Platz 6 67059 Ludwigshafen, Germany WWW www.hbmedia.net | www.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ subscription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PETplanet Insider Vol. 23 No. 11/22 www.petpla.net Dear readers, Once again, the subject of wine in PET pops up. This time from Australia. Packamama, a subsidiary of Garçon Wines, has focused totally on the subject of wine in PET. The company claims nothing less than to have re-invented the traditional glass bottle into the PET bottle of the future. The ideas are good; the wine bottle should have a significantly lower CO2 footprint, rPET is used and the exceptionally flat design of the bottle is eye-catching at the point of sale. Due to its slim shape, it is just as large as the glass bottle with the same capacity. The wine has a best-before-date of 19 to 21 months. As you can read in the report starting on page 12, the focus is not on costs, but on the target group of new buyers as well as sustainability. It is not for nothing that the company name Packamama is based on the Pachamama, the earth mother revered in South America. The London-based company not only has production facilities in Australia, but is also in the UK. So the Australians can supply Europe. But they also have their eyes on the North American market, the fourth largest wine producer in the world. The bottle particularly appeals to consumers who enjoy their wine promptly. According to the company, this accounts for 85% of the wine market. We wish the team every success. It’s late, I’ll call it a day and sit down and enjoy a glass of red wine – sadly from a glass bottle - and ponder the variety of packaging materials now used for drinks. Yours, Alexander Büchler
RkJQdWJsaXNoZXIy NTY0MjI=