MATERIALS / RECYCLING PETplanet Insider Vol. 24 No. 01+02/23 www.petpla.net 19 bottle back’ but – I’ve lost count – over 50 different articles saying plastics can’t be recycled into new bottles. That’s a lie,” he declared. “I heard about some great innovations today but how much of it will matter if the consumer doesn’t believe you? I have no problem with support and investment in recycling. I think that it’s good idea for us to volunteer and help clean up the oceans and streamline refined plastics usage. viscoZERO – processing PP, PE, PET & PS! ZERO contamination. ZERO odour. ZERO limits. foodgrade without compromise viscoZERO Upgrade your existing recycling plant with viscoZERO technology. North American rates on rPET usage and PET bottle collection (source: Napcor) “But we have to find a way to show the world our efforts in these areas and to do it, we need a marketing campaign, which needs funding, it needs direction, it has to talk about the facts. But you can’t do one of these things and not the others; they have to be done in unison. If we don’t do this, the anti-plastic messaging is going to continue,” Schiavone declared. “I’ve heard today about new plastics or new processes and it’s going to change the world – but if you don’t include the consumer, will any of that matter? If we can at least improve consumer perception it will affect our bottom lines. If you’re doing anything that’s helping improve the process, think about how you involve the consumer. Share the facts, on your company website, on social media – there’s a lot of good information out there, that we should be sharing.” www.napcor.com www.rdleverage.com
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