MATERIALS / RECYCLING 27 PETplanet Insider Vol. 24 Science based targets initiative The Science Based Targets initiative (SBTi), a collaboration between CDP, the United Nations Global Compact, the World Resources Institute and the World-Wide Fund for Nature, helps businesses set emissions reduction targets based on the most recent climate science. IVL’s sustainability strategy, to reduce greenhouse gas intensity by 30%, increase its use of renewable energy and implement new decarbonisation technologies including carbon capture, is in alignment with SBTi. Brand platform Deja is IVL’s new brand platform for global, low carbon, high performance PET, rPET and polymer. The brand covers carbon neutral virgin and recycled PET resins and a range of rPET products, including flakes, resins, fibers, and yarns. Applications include packaging, lifestyle, apparel, automotive and medical equipment. It is claimed to give converters credibility, accreditation to retailers and assurances of sustainability to end consumers. Deja “demands more from PET and less from the planet”, by recycling and transforming PET into innovative ingredient products, across multiple applications. In 2022, IVL was presented with Chemical Week Sustainability Awards’ Best Sustainable Product Award for Deja Carbon Neutral pellets, virgin PET resins achieve a carbon-neutral final carbon footprint through the use of recycled water, low-impact water transport and recycled feedstocks. IVL partnered with South Pole, a leading provider of global climate solutions, to offset unavoidable emissions with carbon credits. www.indoramaventures.com
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