MATERIALS / RECYCLING PETplanet Insider Vol. 24 No. 04/23 www.petpla.net 13 MATERIALS / RECYCLING 13 applications. They are characterised by three pillars: A dedicated raw material portfolio used for colour development; An ISO 22000 certified production site; A sensory test result provided to customers. SenseAction colourants are formulated with specific carriers and selected pigments within a dedicated raw material portfolio. They comply with the three pillars in the following way: All raw materials are food contact compliant and subject to special handling and storage to help avoid cross-contamination. The SenseAction portfolio is produced on dedicated production lines at an ISO 22000-certified production site. Special cleaning procedures minimise contamination risks. SenseAction colourants are subjected to regular testing by an independent lab. The short sensory test method is efficient and based on a standard method that is also used by the mineral water industry. The test results are included in the certificate of analysis. www.avient.com L’Oréal was able to overcome the challenges of PCR colouring for their Redken line with Avient’s Color Prediction Service CPS. More recently, Avient’s CPS was announced as one of the shortlisted finalists of the Plastics Recycling Awards Europe 2023 in the category Product Technology Innovation of the Year.
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