BEVERAGE INGREDIENTS PETplanet Insider Vol. 24 No. 06/23 www.petpla.net 12 Multi-sensory taste sensations In the dynamic market of the beverage industry, products need to demonstrate their uniqueness and excite consumers in order to stand out. Consumers do not simply want to consume food and beverages, but to experience them. The way all its sensory properties work together is what distinguishes a product from the others. Doehler works hand in hand with its customers to create multi-sensory experiences that appeal to all the senses. This close collaboration makes it possible to create unique products that cater to everything consumers want and need. Younger consumer groups play an especially prominent role in shaping current trends in the beverage segment. Striking colours and exotic flavours are a key focus here – bright, intense colours make a product visually attractive and help it stand out at the point of sale. New beverages in striking colours like 2023’s Viva Magenta excite consumers and encourage them to make impulsive purchase decisions. These myriad fascinating impressions bring colour and taste together in new combinations and create unique sensory experiences. In the field of taste development, too, the desire for uniqueness and creativity continues unabated. Special, sometimes limited edition, products offer an exciting and interactive customer experience – such as “mystery” concepts, where consumers are encouraged to guess a hidden flavour and share their experience on social media. The limited cola edition “pixelflavoured”, which stands out with a 0% sugar content and a mysterious taste is a good example of this development, offering additional excitement and unmistakability. Traditional taste profiles vs new taste adventures Familiar taste profiles like traditional citrus fruits are as popular as ever. Associated with higher health value by 60% of consumers, citrus flavours remain the leading flavour on the market. Away from classic fruits, exotic citrus options like pomelo, yuzu and kumquat are also trending, adding exciting new taste notes to a broad spectrum of beverages from classic soft drinks to energy drinks, nectars and fruit juices. Doehler works with state-of-theart processing plants in the countries of origin in this field, such as Brazil. Together with an international network of specialists, they create bespoke and sustainable taste solutions. Doehler combines local expertise with global trends to deliver unique and authentic flavour solutions specially tailored to the needs of customers and their products. Alongside citrus, floral flavours have become increasingly important in the beverage segment, impressing with interesting new taste profiles – with hibiscus, jasmine, rose and elderflower leading the way. As functional beauty products enriched with plant-based essences become more popular, acceptance of and desire for beverages with the same interesting floral flavours are also growing, supporting the boom in the market. The sustainability factor In 2022, 58% of consumers demonstrated an increased preference for sustainable food and beverages as a way of expressing their commitment to an environmentally conscious lifestyle. As a leading provider of highquality natural ingredients, Doehler guarantees a transparent supply chain through its global procurement network – enabling access to a diverse portfolio of raw materials that are cultivated and extracted sustainably. By cooperating closely with partners Beverage ingredients: Trends and developments in 2023 The beverage industry is constantly coming up with new, surprising and innovative products to meet consumer tastes. As consumer preferences change ever faster and become ever more individual, the market is reacting with new product concepts full of innovative flavours, attractive designs and impressive functionality. Health aspects and sustainability are also playing an increasingly important role. The use of functional ingredients and natural, sustainably cultivated plant-based ingredients has made the beverage industry a key trendsetter in the food market.
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