PETnews 6 NEWS PETplanet Insider Vol. 24 No. 10/23 www.petpla.net Netstal presents new brand positioning Shortly before Fakuma in Friedrichshafen, Germany, Netstal is presenting itself with a new brand identity. The company has defined ‘Leading, Reliable, and Value-creating’ as the core values of its corporate brand, intending to communicate this positioning to the outside world through a contemporary corporate design. The company’s self-proclaimed mission is to sustainably maximise the added value of customers from the strategic application fields of thin-wall packaging, closures, PET preforms and medical technology. With the new message to the target groups ‘Your best choice’, Netstal also hopes to address new target groups: “Today the shortage of skilled employees is an urgent challenge. More than ever, we want to present ourselves as an attractive employer, retain existing employees and attract new talent,” emphasises Renzo Davatz, CEO of Netstal and member of the KraussMaffei Executive Board. New logo, new homepage The heart of the new corporate design is the graphically revised company logo. “In modernising it, we have been careful to respect Netstal’s long tradition. Clearly recognisable remains the familiar diamond shape, which has been opened up on the sides and forms a harmonious frame for the lettering,” says Michael Birchler, Head of Marketing and Communications at Netstal. “In a figurative sense, this also says that we are opening ourselves up to new opportunities and challenges. These include topics such as digitalisation and sustainability or the conscious use of the valuable plastic material. At the same time, we remain true to our core competence, and that is the injection moulding machine,” adds Renzo Davatz. Netstal has also applied its new corporate design to the current machine portfolio. The dominant colours of the covers are dark blue and white. Three-dimensional logos in chrome steel look has been designed to emphasise high quality and independence. www.netstal.com EPBP launches design guidelines for recyclability for ‘food grade’ opaque white PET bottles The inclusion of opaque white PET beverage bottles in the targets set by the European Commission demonstrates the commitment of the industry towards a more sustainable future. EPBP (European PET Bottle Platform) has now developed design guidelines for recyclability for food grade opaque white PET bottles and expects that these guidelines will provide crucial support to the mechanical recycling industry for plastics in Europe. By providing structure and encouraging dedicated PET bottle streams, these guidelines will help to maintain the quality and safety of both the opaque white and the clear PET beverage bottle streams. This supports a circular economy by promoting the recycling of materials for the same application and adding value to each stream. By actively working towards increasing the use of recycled PET, the mechanical recycling industry for plastics is playing a vital role in reducing waste and minimising the environmental impact of plastic. By aligning with the targets set by the European Commission, and structuring the industry for ‘circularity’, the PET value chain players are actively working towards a more sustainable future. www.epbp.org Britvic Ireland announces €6 million investment in Ballygowan facility Britvic Ireland has announced an investment of €6 million in its Ballygowan facility in Newcastle West, Co. Limerick, to grow the site’s production capacity by over 20% in order to meet growing consumer demand for Ballygowan mineral water. It is expected to create 28 new jobs. In addition to the new manufacturing roles, the investment will provide additional bottling capacity for the equivalent of 50 million fully recycled and recyclable 500ml bottles of Ballygowan, enhance production capability, and underpin the sustainability credentials of the site. Ballygowan is claimed to be Ireland’s number one bottled water brand, and consumer demand has grown steadily in recent years with sales of Ballygowan products undergoing strong double digit volume growth compared to pre-Covid levels. Newcastle West is the home and source of Ballygowan mineral water, which has been produced and bottled at source since 1984. Britvic Ireland have been a local employer in Newcastle West since 2007, and the facility currently employs 55 people in addition to the newly announced roles. Ballygowan bottles are made from 100% rPET, following a €2 million investment in the Newcastle West facility in 2021. www.britvic.com Alpek: Corpus Christi Polymers (CCP) pause construction of its integrated PTA-PET plant Alpek, S.A.B. de C.V. announced that Corpus Christi Polymers (CCP) has decided to temporarily pause construction of its integrated PTA-PET plant in Corpus Christi, Texas, USA. Alpek, along with its joint venture partners in CCP, has been committed to the development of this facility. However, due to high inflationary rates, construction and labour costs have surpassed original expectations. Consequently, the partners have decided to pause and further assess options to optimise the project’s costs and timeline. The site will be properly preserved to be able to resume construction in the future. www.alpek.com
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