BEVERAGE INGREDIENTS PETplanet Insider Vol. 24 No. 12/23 www.petpla.net 27 functional benefits, swift hydration and energy boosts. CSDs are also undergoing a transformation, with those offering healthier or sustainable attributes projected to see surging demand in the coming years. As consumers lean towards beverages with added functional benefits, companies at the forefront of this movement offer precisely what the market demands. Döhler’s broad portfolio of Natural Super Heroes botanical extracts offers a wide range of functional added health values – from Natural Energy Heroes and Mental Heroes such as acerola, guarana, moringa, baobab or green tea extract, to Relaxation Heroes and Immune Heroes like rooibos extract. Traditional and new taste experiences Consumer preferences relating to flavour trends have been evolving over recent years. In Saudi Arabia and the UAE, the CSD sector has been noticeably shifting towards more novel, exciting and sophisticated flavour profiles. While traditional favourites maintain their stronghold, there is a subtle emerging interest in beverages with more nuanced taste profiles, hinting at a discerning young adult demographic. One great example is malt drinks. Having enjoyed longstanding popularity in Egypt, Saudi Arabia and the UAE, they are now experiencing a resurgence with a modern twist. Inventive new flavours like coffee and pineapple are being integrated. This goes hand in hand with the trend towards tropical flavours across both categories: CSDs and ‘water plus’ drinks, and juice and juice drinks in the UAE and Oman. Pineapple, mango, pomegranate, coconut, kiwi and guava have emerged as favourites, highlighting a collective inclination for tropical, refreshing tastes that reflect the region’s taste preferences. Döhler’s portfolio includes malt extracts and natural flavours including tropical fruit. With comprehensive expertise in the development of beverage applications and deep knowledge of how flavours combine with other ingredients, Döhler works with its customers to formulate flavours tailored to individual needs and create multisensory experiences. www.doehler.com
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