OUTER PLANET 46 PETplanet Insider Vol. 25 No. 01+02/24 www.petpla.net OUTER PLANET Bottle made of compostable material The bottle that disappears In the realm of sustainable design, Tomorrow Machine, a Swedish design studio, has worked extensively to develop packaging solutions that replicates the life cycle of fresh products. In collaboration with the global juice company Eckes Granini and their premium brand Brämhults, a bio-based juice bottle made from potato is now being developed. 21-22 February 2024 AVANI Sukhumvit Bangkok — Thailand 2nd ICIS Recycled Polymers Conference Attended by key market influencers and senior professionals, the 2nd ICIS Recycled Polymers Conference | Asia allows delegates to gain critical insight into the recycled polymer industry and learn how to overcome pain points stakeholders are having. The conference is also the perfect place for you to meet potential business partners and customers, so you can collaborate with the entire value chain to enhance the plastics circular economy. Advancing plastics recycling through development and collaboration To find out more, visit the conferencewebsite: www.events.icis.com/recycledpolymersasia the unique design approach, “With a bottle designed to be torn apart after it has been used, by peeling it like a fruit, the idea is that oneself can speed up the decomposition process. When you break the packaging and put it in contact with water, a natural reaction starts to break down the bottle immediately – and that’s how we created a bottle with the ability to disappear by itself.” GoneShells is a research project aiming to replace fossil-based materials as well as to question the lifespan of today’s packaging. Supported by the strategic innovation programme BioInnovation, a joint venture by Vinnova, Formas and Swedish Energy Agency and with expertise from Rise Research Institute of Sweden and F&B Happy, development is carried out along with the design of prototypes. The initial phases of the testing process show great potential. Eckes Granini and Tomorrow Machines are excited to continue their shared journey of developing a sustainable packaging for Brämhults. www.goneshells.com degrade it. The uniqueness of GoneShells lies in the speed and multiple alternatives of degradation. The material has been developed with the ability to break down under different conditions and work in symbiosis with what is inside. So, when the project is ready for the market, the bottle can be eaten, home composted or even dissolved under your water tap in the kitchen sink, says the design studio. Anna Glansén, Founder at Tomorrow Machine, explains Tomorrow Machine highlights the need to challenge existing packaging norms, emphasising that while the contents inside may spoil within days or weeks, traditional packaging solutions often endure for years or even decades. Furthermore, many currently available biodegradable packaging materials necessitate industrial composting processes. So the special feature of bottle is not just the bio-based material it is made of, but the multiple possibilities to
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