imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Hubweg 15 74939 Zuzenhausen, Germany phone: +49 6221-65108-0 [email protected] EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Anthony Withers Editorial & WikiPETia. info [email protected] MEDIA CONSULTANTS Martina Hirschmann [email protected] Johann Lange-Brock [email protected] phone: +49 6221-65108-0 LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann www.exprim.de READER SERVICES [email protected] PRINT Chroma Druck Eine Unternehmung der Limberg-Druck GmbH Danziger Platz 6 67059 Ludwigshafen, Germany WWW www.hbmedia.net | www.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ subscription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PETplanet Insider Vol. 25 No. 05/24 www.petpla.net Passion for PET, but above all for you! Dear readers of PETplanet Insider, I have valued Alexander Büchler for 38 years, first as a fellow student and then as a personal friend, and as an editorial colleague for 30 years. As a publisher myself for twelve years, I have been able to follow and accompany the success story of PETplanet for the full 25 years. Publishing flair means thinking about the reader, knowing their interests and always creating new benefits for them with a medium. Publishing intuition also means knowing the markets, recognising trends and keeping an eye on the interests of the advertising industry. Publishing success, customer orientation with a clear focus on reader benefit, cannot always be achieved by the publisher alone. Even if readers and advertisers provide impulses, partnerships with industry associations, trade fair companies and conference organisers help to pick up impulses and jointly launch supplementary or completely new information formats. Publishing thrives on networking and experience, but also on the courage to try something new. The passion of the people involved is essential. Alex and his team have developed a solid feel for developments, a keen eye for the big picture, the necessary sensitivity for commercial matters and the ability to optimise every detail – consistently and with great continuity in terms of personnel. With this in mind, I have the greatest respect for the first 25 years of PETplanet Insider and for accompanying the booming PET industry. I wish Alex, his staff and the second generation at PETplanet continued success – in your interests: in the interests of our readers. Markus Lüling lueling@k-profi .de www.k-profi .world
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