9 NEWS PETplanet Insider Vol. 25 No. 09/24 www.petpla.net Taste trends at CBB 2024 raw materials, agents and additive area 2024 China Brew China Beverage (CBB) will be held at the Shanghai New International Expo Center from October 28 to 31. A leading event for the Asian wine, beverage, liquid dairy products, liquid condiments, and edible oil industries, CBB is part of the Drinktec global network. It covers key aspects of the industry, from raw materials and auxiliary materials to processing technology and equipment, packaging technology and equipment, general equipment and parts, packaging containers and materials, and modern warehousing and logistics. It also highlights cutting-edge themes such as intelligent manufacturing, Industry 4.0, innovative packaging, food safety and health, energy efficiency management, and green and sustainable development. With rising living standards and growing health consciousness, the beverage and dairy industries are innovating to offer flavours that are both healthy and trendy. CBB 2024’s dedicated area for raw materials, agents, and additives will highlight key trends. Personalisation and trendiness: New flavours in beer, beverages, and dairy products - such as new hops and fruitinfused drinks - will inspire personalised, fashionable tastes. Natural and healthy: The focus will be on natural, healthpromoting ingredients, showcasing growth potential in craft beers, functional drinks, and plant-based beverages. A tasting journey on the tip of the tongue: Raw materials, agents and additive areas at CBB 2024 are intended to offer an interactive experience, allowing attendees to explore the diverse styles of raw materials, auxiliary materials, and additives. Visitors can sample diverse hops and explore healthy beverages, offering a hands-on experience of flavour trends. This area will serve as the starting point for a high-tech journey through the entire beverage and liquid food industry chain, including wine, beverages, dairy products, condiments, and edible oils. www.chinabrew-beverage.com
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