EDITOUR PETplanet Insider Vol. 25 No. 10/24 www.petpla.net 12 Waterbrands Group focusses on vertical integration for packaging by Kay Barton The United Seqa Group, a bottling group founded in 1994 and headquartered in Riyadh, is supplied with the necessary PET preforms and closures from the plant built in 2010 by Riyadh-based Alsad Modern & Advanced Co Ltd. Seqa includes the water brands Adhari, Aqtra, Aqua 8, Aqua Life, Faline, Ramah, Rhine, Sehtak, Vein, Vow, Yanbua Alkawthar and Zulal. During the Middle East Road Show, we were able to make a detour to the plant, which is around an hour and a half north of Riyadh, and talk to the Operations Manager there, Mr Mohammad Abdel Moneim, who is in charge of 15 preform lines and ten capping lines. Interview with Alsad Modern & Advanced Co. Ltd. February 20, 2024 We met: Mr Mohammad Abdel Moneim, Operation Manager Alsad’s premises cover an area of 60,000m2, of which around 20,000m2 is used for production and 17,000m2 for the fully automated warehouse. The company employs 200 people in a two-shift system. The all-white office wing on the first floor allows plenty of natural light to enter the interior through large roof glazing and onto the office planting in the corridor area. The offices, which have an open-plan feel thanks to glass walls and doors, also benefit from the very bright layout and artificial lighting is only required in bad weather or at dusk. An adjacent and almost completed part of the building will soon house additional meeting capacities and the future, very elegant office of the CEO. Operation Manager Mohammad Abdel Moneim in his office F.r.t.l.: Mohammad Abdel Moneim in the workshop with an employee In front of the company entrance with Mohammad Abdel Moneim EDITOUR
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