EDITOUR PETplanet Insider Vol. 26 No. 06/25 www.petpla.net 18 Sustainability can be long-term by Alexander Büchler Machinepoint has built an excellent reputation on the international market for used machines. With a comprehensive range of services, the company has taken the used equipment business out of its dusty niche and established itself as a reliable problem solver for the entire industry. Founder and Managing Director Cesar Rodriguez recognised the potential of the Internet at an early stage - a move that proved to be forward-looking. Editour Interview with MachinePoint // March 27, 2025 We talked to César Rodríguez Gabilondo, CEO of MachinePoint Today, machinepoint employs over 50 people and has a presence in 19 countries worldwide. Neutrality is a core value for the company: Rodriguez advises independently of manufacturers, sellers or buyers. This enables him to find the right solution for each customer - and if this is not immediately available, he can draw on his global network to procure the right system. A conscious business model: retrofit services or spare parts are not offered by machinepoint. The customers – mostly technologically savvy medium-sized companies – are able to operate and maintain their machines independently. The customers As a rule, these are medium-sized companies that already have a great deal of experience with such systems. The multinational brands rarely enquire, they usually move their used equipment in-house. Customers are spread around the world; they are not just customers from emerging markets who need favourable investments. Many have a specific machine park that is looking for exactly the same machines from the year of manufacture and can thus be optimally integrated into their production, or, especially in the case of more complex systems, the reason for a used system may be the delivery time. The customer needs an additional system for a new product. He buys it used in a timely manner and if the product is a success, he can always switch to a new purchase. To what extent will Trump’s confused tariff policy have an impact on business? Only time will tell. The sellers The whole range can be found here. This includes a generational change in the machine park as well as the discontinuation of certain product lines and even insolvencies. The products Machinepoint specialises in the beverage and plastics industry. The spectrum ranges from individual machines with or without moulds, preform systems, stretch blow moulding systems and recycling systems to complete filling systems. The challenge: The complexity of brokering and shipping equipment across linguistic, cultural and continental boundaries is not easy to manage with an online database. It means that offline support is necessary, as well as proper counselling to find a machine adapted to the buyer’s needs and budget. The realisation Once the right system has been found for the right customer, the work really begins. The customer can view the system in production or at least in dry operation at the seller’s premises. Due to the weights and dimensions, the subsequent dismantling, transport and assembly is very complex. A bottling plant can easily require up to 50 or more overseas containers. In addition to the technical challenges, there is also the complexity of international trade, with different languages and laws etc. to consider. This can only be achieved with a multilingual team of specialists in technology and logistics. Machinepoint shows that sustainability in industry does not mean breaking new ground, but also making sensible use of what already exists. When used systems enter a second phase of life thanks to expertise, networks and smart advice, the environment, the economy - and not least the customers - benefit. www.machinepoint.com F.l.t.r.: Gianni Olivo, Area Business Manager; Andrea Blumenschein, Area Business Manager; Martin Smith, Beverages Division Director; Alexander Büchler, Publisher PETplanet Insider and César Rodríguez Gabilondo, CEO of MachinePoint Sponsors to date
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