imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Hubweg 15 74939 Zuzenhausen, Germany phone: +49 6221-65108-0 [email protected] EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Miriam Trotter Anthony Withers Editorial & WikiPETia. info [email protected] MEDIA CONSULTANTS Martina Hirschmann [email protected] Johann Lange-Brock [email protected] phone: +49 6221-65108-0 LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann www.exprim.de READER SERVICES [email protected] PRINT Chroma Druck Eine Unternehmung der Limberg-Druck GmbH Danziger Platz 6 67059 Ludwigshafen, Germany WWW www.hbmedia.net | www.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ subscription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PETplanet Insider Vol. 26 No. 09/25 www.petpla.net It has almost become routine that the two leading world trade fairs coincide in terms of time and space: drinktec in Munich and the K trade fair in Düsseldorf. That was the case in 2022, is the case this year and should also be the case in 2028. Both events have been firmly established in their respective fields for decades - drinktec as the world’s leading trade fair for the beverage and liquid food industry and the K trade fair as the most important meeting place for the plastics and rubber industry. Each one attracts tens of thousands of trade visitors from all over the world, and each one is a must-attend event for market leaders, hidden champions and innovative start-ups. But when these two heavyweights are only a few days apart, even the most experienced exhibitors can feel they are being stretched to breaking point. For companies that are represented at both trade fairs, this time overlap requires a logistical tour de force. An exhibition stand of this size is not created overnight. Months of preparation go into design, planning, transport, set-up, team and technology. If you first present your new products in Munich and then want to stage them again a few days later in Düsseldorf, you have to ensure precise planning - and do this in parallel at two locations that might indeed be on the same continent, but are several hundred kilometres apart. Many exhibitors have to think carefully about whether they can cope with this twofold effort and how they can differentiate their messages at both trade fairs. But not only the exhibitors, but also the visitors are faced with a difficult decision. Hardly anyone can afford to attend both trade fairs in full. If you decide to attend drinktec, you can immerse yourself in the world of PET processing, beverage production, filling technology and innovative packaging solutions. If you are travelling to Düsseldorf, you will get a comprehensive overview of PET technology, new materials, technologies and sustainable solutions for the plastics and rubber industry. Both events are so rich in content that one day alone is scarcely enough to get any more than a brief overview. As a visitor, you must therefore carefully weigh up which topics are more relevant to your own situation - and therefore which trade fair offers greater added value. To sum up, this is a clear indication of how important both trade fairs are - but also how challenging it is when leading international events have been held so close together for a decade in terms of timing and location. For exhibitors, this means mobilising all their forces and planning down to the last detail. For you, the reader, there is a difficult choice between two equally attractive and important dates. One thing is certain: no matter what you decide, you will definitely miss out on exciting impulses - the only question is at which trade fair. Yours, Alexander Büchler Dear readers,
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