imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Hubweg 15 74939 Zuzenhausen, Germany phone: +49 6221-65108-0 info@petpla.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Anthony Withers Editorial & WikiPETia. info petplanet@petpla.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@petpla.net Johann Lange-Brock lange-brock@petpla.net phone: +49 6221-65108-0 LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann www.exprim.de READER SERVICES reader@petpla.net PRINT Chroma Druck Eine Unternehmung der Limberg-Druck GmbH Danziger Platz 6 67059 Ludwigshafen, Germany WWW www.hbmedia.net | www.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ subscription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PETplanet Insider Vol. 25 No. 11/24 www.petpla.net Sometimes lateral thinking is needed Weight reduction has been the topic in the PET industry for 25 years. Generally, it is not the multinational bottlers that are pushing ahead, but the regional independent companies. This time it’s not just a regional bottler, it’s a lateral thinker who has triggered the next push for reduction. We found our lateral thinker more by chance during our Middle East roadshow in the Sultanate of Oman. Three years ago, Fahad Mohammed Riaz was still in the timber trading business when he set up a bottling business from scratch. The starting point was just a plot of land with a spring. He now produces millions of bottles a day on Krones and Sipa lines. He has commissioned a new neck finish from Redupet for both companies. It was with some scepticism that the two plant manufacturers started their initial trials. And the new development with 6.85 g (8% lighter than before) of the 250ml bottle with 29/25 neck ran through the blowing and filling systems without any modifications despite the adapted geometry. He favours mass and class and a low consumer price. Two years ago, the 24-pack cost 1.60 euros in the shop, but now it’s 0.80 euros. In Oman, with a population of just under 5 million, this has naturally triggered an earthquake among the other bottlers, who already have a high level of overcapacity. There will certainly be significant shifts here in the near future. Read more details on page 12. Yours, Alexander Büchler Dear readers,
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