imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Hubweg 15 74939 Zuzenhausen, Germany phone: +49 6221 651080 [email protected] EDITORIAL Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Anthony Withers [email protected] EDITOUR Kay Barton [email protected] [email protected] MEDIA CONSULTANTS Martina Hirschmann [email protected] Johann Lange-Brock [email protected] phone: +49 6221 651080 LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann www.exprim.de READER SERVICES [email protected] PRINT Chroma Druck Eine Unternehmung der Limberg-Druck GmbH Danziger Platz 6 67059 Ludwigshafen, Germany WWW www.hbmedia.net | www.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ subscription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PETplanet Insider Vol. 27 No. 01+02/26 www.petpla.net In 1999 - a long time ago - the first PETplanet appeared. A magazine that dealt and still deals with stretch-blown PET bottles - and not blown polyolefin bottles. Why should I write about polyolefins? The PET drinks bottle was becoming increasingly popular on the shelves. The PVC bottle had just become obsolete. After the first issue came out, the response was very positive, with the exception of two voices that took a somewhat more nuanced view of the new magazine. They were, independently of each other, Günter Krautkrämer from Bericap and Romeo Corvaglia from Corvaglia. “Great magazine, great stories, great layout” was the reaction from both of them, BUT “every bottle should have a cap” - how about PETplanet also writing about caps? And that’s where I had a pang of conscience. Should I really be writing about polyolefins and not just PET? You all know what happened next: caps quickly established themselves as the second most discussed topic at PETplanet. The caps were the starting point for many further developments in bottles: sensible ones such as weight reduction, less sensible ones such as the tethered cap. The cap was standardised, but also individualised. It differentiates between the same bottles with different contents for the end consumer - in addition to the labelling. 27 years after my crisis of conscience, today is the first time you have a magazine in your hands where you have to search for PET bottle articles. By contrast, you will find 14 articles on the subject of caps. And if you look through all the cap articles you will find PET articles: caps made of PET! And maybe I did have that vision already in 1999 - you just have to believe in it long enough. And maybe in 27 years’ time I’ll really only be writing about PET. Have fun reading. Yours, Alexander Büchler Dear readers,
RkJQdWJsaXNoZXIy NTY0MjI=