imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Hubweg 15 74939 Zuzenhausen, Germany phone: +49 6221-65108-0 info@petpla.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Anthony Withers Editorial & WikiPETia. info petplanet@petpla.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@petpla.net Johann Lange-Brock lange-brock@petpla.net phone: +49 6221-65108-0 LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann www.exprim.de READER SERVICES reader@petpla.net PRINT Chroma Druck Eine Unternehmung der Limberg-Druck GmbH Danziger Platz 6 67059 Ludwigshafen, Germany WWW www.hbmedia.net | www.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ subscription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PETplanet Insider Vol. 25 No. 04/24 www.petpla.net Dear readers, The switch from Netstal to Krones is now official. The purchase follows a series of acquisitions that Krones has made in recent years. Examples include Gernep in 2015 (labelling machines) and MHT in 2018 (preform moulds). What all these takeovers have in common is that the acquired companies continue to operate on the market under their own label, largely retaining their independence. Another thing they have in common is that none of the companies has a global market presence yet and they certainly still have a lot of potential for the future. With Netstal, Krones has brought a technological market leader into the group that also has enormous growth opportunities in the market. With the new PET-Line machine generation and its side entry in particular, Netstal now has a product that can hold its own with the top dog, Husky. The circle that Netstal has not been able to break out of in recent years was certainly its low market share, selling only a limited number of machines and thus not generating sufficient resources to offer a full after sales service worldwide. No full service, so no new machines, which brings us back to the low market share. Let’s see if Krones can break the cycle and take Netstal into another dimension with its global presence. Yours, Alexander Büchler
RkJQdWJsaXNoZXIy NTY0MjI=