PETplanet Insider Vol. 26 No. 05/25 www.petpla.net 37 BOTTLES PETbottles Home + Personal Care Refill requires a rethink Sustainability also requires some manufacturers to adapt their existing guidelines with regard to product protection. For example, L’Oreal had to revise the bottles and caps of existing products when it introduced refill pouches. In order to make refilling possible in the first place, the bottle neck and the bruised hinged cap had to be adapted and redesigned. The cap must be designed to be removable and reattachable - previously this was almost impossible due to tampering. To refill, the closure is now turned sideways by approx. 45 degrees, which releases the latches. After opening the pouch with the filling aid in the centre and inserting the contents into the bottle, the cap can be replaced with light pressure. The pouch saves approx. 60% plastic. www.loreal-paris.de New bottle shape for Nivea Beiersdorf has revised the product formula and packaging for Nivea Men 3 in 1 shower gels and put them on the shelves. The bottle body is made of PET or PE and is made from 96 or 97% recycled material. The shape of the bottle has been changed and is now designed to improve handling - also as an upside-down bottle for faster application with reduced fill level. The product itself is claimed to be 99% biodegradable and to be free from microplastics. A two-colour hinged lid adapted to the shape enables easy dosing and tight resealing. www.nivea.de Summer feeling in the shower Just in time for the end of the cold season and the start of spring, the German company Vendoleo has brought a touch of summer feeling to the market under the ‘treaclemoon’ brand. Treaclemoon manufactures shower, bath, spa and skincare products with that certain something. Fans of that summer feeling can now buy a shower cream with the scent of strawberry ice cream that gives a foretaste of summer. The vegan product is free from microplastics and synthetic polymers. The transparent bottle is decorated with a transparent sleeeve label, contains 375 ml of shower cream and a hinged lid with a dispensing opening completes the summery, fragrant range. www.treaclemoon.de Colourful catches the eye In the mouthwash market, there are two marketing directions: transparent and coloured product or clinically clean, mostly pure, clean design in a white bottle. The American brand ‘The Breath Co.’, available from various international retailers, takes a different approach. The two mouthwashes are available in two shiny metallic signal colours - green for a mild and blue for an intense mint flavour. Both bottles, each containing 300ml, are decorated with a wrap-around belly label and are sealed with an orange-coloured screw cap, which also serves as a dosing aid. A sealing membrane must be removed from the opening of the container before first use. www.thebreathco.eu
RkJQdWJsaXNoZXIy NTY0MjI=