PACKAGING / PALLETISING PETplanet Insider Vol. 26 No. 06/25 www.petpla.net 38 Redefining wine on tap based on an article by Raymond Kent, Account Manager Australia, Middle East & Asia, KeyKeg When it comes to sustainable innovation in the wine industry, few names stand out like See Saw Wines from the prestigious food and wine region of Orange, Australia. With three decades of organic grape growing and a legacy rooted in environmental stewardship, See Saw has taken their next big step in sustainable wine service - wine on tap through KeyKeg. See Saw Wine: A legacy of balance and sustainability Founded by Justin and Pip Jarrett over 30 years ago, See Saw Wines has always believed in a balanced approach to viticulture. Their 140 hectares of organically certified vineyards sit across the diverse elevations of 700, 800, and 900m in the cool-climate Orange wine region, producing fruit that’s a true reflection of terroir and thoughtful farming. Sustainability here isn’t just a certification; it’s a philosophy that drives everything from soil health to solar energy use and now, innovative wine packaging solutions. Wine on tap with KeyKeg Glass bottles, while traditional, are one of the largest contributors to the wine industry’s carbon footprint. The transportation, production, and recycling of glass all come with significant environmental costs. That’s where KeyKeg comes in - a lightweight, recyclable, and smart alternative to glass bottles. See Saw first began using KeyKeg in 2017 to export wine to Taiwan, realising the potential of wine on tap both for international shipping and domestic hospitality venues. KeyKegs are lightweight, resulting in reducing transport costs. With each 20L KeyKeg replacing 27 bottles of wine, more wine can be transported per pallet. KeyKeg also preserves freshness for over 18 months. The savings on packaging and shipping are passed on to the customers. The cost involved with bottles, corks, labels is reduced by working with KeyKeg. A sustainable solution for the next generation of wine lovers Maggie Jarrett, Export and Sustainability Manager at See Saw, believes wine on tap will be mainstream in the future. With rising costs, especially for the younger generation of wine enthusiasts, wine on tap provides an affordable way to enjoy premium wine by the glass. “A glass of wine used to be $13, now it’s $17. With KeyKeg, we can keep prices down without sacrificing quality. That’s important for the next generation,” says Maggie. The younger demographic is also more open to eco-friendly packaging, making KeyKeg a natural fit for modern wine service. There’s no oxidation and no waste with KeyKeg. The future of wine is on tap “Younger people don’t have fixed ideas about how wine should be packaged, so there’s a real opportunity to bring wine on tap into bars and restaurants. Wine on tap lets venues offer more variety without the worry of opening too many bottles, and it cuts down on waste.” says Maggie. As climate concerns and economic pressures rise, wine lovers and industry professionals are looking for smarter, more sustainable ways to enjoy great wine. The company claims that wine on tap with KeyKeg offers a smart and sustainable alternative without compromising on taste or experience. www.keykeg.com
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