PETplanet Insider Vol. 26 No. 06/25 www.petpla.net 43 EVENT PREVIEW protein-enriched drinks – especially those made from plant-based sources or extracted from brewing by-products. PETplanet: drinktec manages to surprise its visitors almost every edition. Last time, it introduced innovation hubs and a new startup area. Can you give us a sneak peek of what visitors can particularly look forward to this time? Kosak: The supporting program has been completely redesigned. We are combining all key program elements into one central space in Hall C4, where our new format, the Liquidrome, will serve as a hub for knowledge exchange, exhibitor presentations, and dialogue with the scientific and research communities. The Liquidrome lays the foundation for the exchange of ideas that will shape the future. This dynamic activity zone broadens the scope of information available to visitors and opens up new perspectives for product innovation, the application of cutting-edge technologies, and forward-looking market strategies. Developed in close cooperation with drinktec’s conceptual sponsor, the VDMA Food Processing and Packaging Machinery Association, all content within the Liquidrome will be aligned with the three main themes of the show. PETplanet: What supporting program highlights can attendees expect in addition to the Liquidrome and the exhibition itself? Kosak: The Startup Zone will once again be an integral part of the Liquidrome, following the strong interest it received this year. We are excited to present a compelling selection of German startups, showcased within a booth concept supported by the Federal Ministry for Economic Affairs and Energy (BMWi). In addition, we have successfully integrated a number of international startups into the zone. The range of offerings clearly highlights a strong focus on IT solutions within the industry – an area where many startups see significant development potential. Key topics include maintenance management systems, cloud solutions, and other IT-driven innovations. Energy and heat supply in beverage production, as well as novel additives, are also central areas of interest for these emerging companies. PETplanet: Once again, drinktec has just completed an extensive global roadshow. What were the most pressing topics raised by customers worldwide? Kosak: The drinktec key themes directly address today’s global challenges! Naturally, these topics are prioritised differently across individual markets, but it is clear that sustainability remains a central focus worldwide. We are also seeing significant shifts in consumer behaviour across the globe – whether in terms of ingredients, such as sugar, or in the functional expectations placed on beverages and liquid foods. This is creating growth opportunities, particularly for ready-to-drink teas and fruit juice beverages. In addition, proteins and dietary supplements are playing an increasingly important role in product development. In our direct conversations with industry representatives, one thing has become very clear: the global industry is eagerly anticipating drinktec. For some countries – China among them – this will mark the first major opportunity for international exchange since the pandemic. PETplanet: Of particular interest to our readers: How will the PET sector be represented at this year’s drinktec? Kosak: We have received outstanding feedback from the PET sector and are offering a comprehensive exhibitor lineup focused on PET technology – covering the entire Hall C6 and half of Hall C5. As of now [June 06], 44 exhibitors are registered in the category of preform and plastic container manufacturing, according to our official classification. Additionally, there are 24 companies in the closures segment and 17 more involved in the production of semi-finished goods. This represents a focused view of the PET industry based on our official nomenclature. We’re also seeing several exhibitors expanding their booth space significantly for the 2025 edition of drinktec. It’s important for your readers to note that PET bottle solutions extend beyond these halls. Relevant technologies for the filling and packaging processes can also be found throughout the exhibition. At present, 107 exhibitors offering filling and capping machines are registered – essential not only for beverage producers but also for liquid food manufacturers working with plastic containers. PETplanet: Thank you very much Markus! Now we are looking forward to drinktec even more! www.drinktec.com
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