EVENT REVIEW PETplanet Insider Vol. 25 No. 0/24 www.petpla.net 47 the new Pac-E 350/820 2000 at the factory. Incidentally, both machines are being built for the same customer. This means that the all-electric capping machine is likely to make the transition from a trade fair model to an industry-approved solution. Gerd Liebig estimates the demand for fully electric capping systems to be around 50 machines per year in Europe and globally. Roadshow Demag Sumitomo’s roadshow began at the same time as the machine demonstration. The company has come to realise that new approaches need to be taken when it comes to direct marketing. Prior to the Covid pandemic when customers came to the machine manufacturer, be it at trade fairs or in-house events, Sumitomo Demag recognised that not all clients were treading the same path anymore. And so the idea of taking the machine to the customer was born, from which came a semi-trailer with extendable sides. An IntElect 220-700 is currently in production. Information areas on active melt control (to compensate for material fluctuations), my assist (to document the system process) and the my connect service module complete the mobile display. Gerd Liebig wants to support processors in their quest for greater efficiency, higher production volumes and ultimately improved operating results. The tour will run for four months and visit 14 countries throughout Europe. www.sumitomo-shi-demag.eu “The articulated lorry on the roadshow from Sumitomo Demag is somewhat bigger than our Editourmobil, but the feeling behind the steering wheel when on the way to the consumer is the same as ours,” stated Alexander Büchler, Publisher PETplanet. Gerd Liebig, CEO Sumitomo (SHI) Demag
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