PETpla.net Insider 05 / 2013

PET bottles 40 PET planet insider Vol. 14 No. 05/13 www.petpla.net Beverages & Liquid Food Smoothie in limited edition format Alongside their other consistently available vari- eties, Schwartauer Werke of Bad Schwartau are selling their fruit smoothie “Pur Pur“ - advertised as “fruit to drink“ – to include a new composition which is time-limited in terms of its availability. The raspberry cassis variant contains, in addition to raspberries and cassis, banana, apple and red fruits as well. The drink is bottled in a handy PET bottle with a content of 250ml, an all-round foil label and a screw cap. Underneath the screw cap there is a tear-off freshness mem- brane. www.schwartauer-werke.de Easy-to-identify The Hermann Pfanner Beverages GmbH from Lauterach in Austria is market- ing, under its own name, a drink known as “Green Apple“ with a 10% fruit content and vitamins B,C, E. This naturally cloudy drink is packaged in a slightly yellowish tinted, 1.5l content PET bottle shaped in a way that is typical of the brand. The bottle incorporates reinforcement grooves and is decorated with a sleeve label. A yellow screw cap complete with tamper-proof strip completes the packaging which has a strik- ing effect in terms of its colouring. www.pfanner.com Orangeade with grenadine flavour Under the brand name “Aqua Mia“, Rewe Markt GmbH of Cologne are mar- keting 500ml Blood Orangeade with a flavour of grenadine in an easy to grip, waisted PET bottle. This bottle incor- porates peripheral grooves and, in the area of the base, features embossed Rewe brand name logos. A peripheral foil label in the waisted area conveys the necessary retail data. A red screw cap complete with tamper-proof guar- antee strip acts as a seal. www.rewe.de Tomatoes behind the barrier Italy’s Passata brands from Con- serve Italia, Cirio, are now available in a barrier PET bottle from Appe. The bottle provides an ambient shelf life of 18 months – comparable with Cirio’s current glass bottle and offers clarity, light weight and high resistance to shat- tering. The lighter weight of PET offers a further advantage for retail markets as it means the bottle can be offered in a multi-pack format. The bottle incorpo- rates the company’s Bind-Ox technol- ogy to give the Passata its extended shelf life. Bind-Ox is an active barrier that traps oxygen and binds it into the bottle wall, thus preventing it from reaching the product. The bottle echoes the design of the existing glass format to ensure brand consistency and recognition on shelf. The bottle will be aseptically filled at Conserve Italia. In addition to Yoga and Derby brands, the new PET bottle extends the working partnership between Appe and Con- serve Italia to the famous tomato Cirio brand. www.appe.com