PETpla.net Insider 09 / 2016

BEVERAGE INGREDIENTS 37 PET planet insider Vol. 17 No. 09/16 www.petpla.net for decades, and creates new trends and standards on a regular basis. Its “Fruit&Veggie” product portfolio com- bines the very best that vegetables and fruits have to offer: healthy ingredi- ents and beautifully balanced flavours. WFSI has now composed several new “Fruit&Veggie” concepts for still drinks as well as beverages with high juice content. All of these innovations have a great flavour, combine the classic and the new, and are compelling in their dis- tinctiveness. This gives manufacturers a way to distinguish themselves from their competitors and appeal to a large target group. Still drinks: juicy, fruity, refreshing For those who want an exciting non-carbonated drink with an assort- ment of additional flavour notes, the current portfolio of WFSI’s Fruit&Veggie concepts has plenty to offer. These beverages are delicious, full of fruit and have a subtle hint of vegetable that will stir up people’s curiosity. They have a fruit content of 27% and 3% vegetable, and the options available include for example orange, pumpkin and ginger, as well as beet with strawberry. The fruits are harmoniously complemented by the right kind of vegetable, creat- ing a fruity non-carbonated beverage with a touch of vegetable. The concept also provides other appealing choices, such as integrating the ever-popular flavour of ginger or a refreshing hint of mint. The product range is also avail- able as a low-calorie option with steviol glycosides derived from the stevia plant. This satisfies consumers’ desire for lower-calorie products and a focus on naturalness with a sweetener from a plant source. The phrases “natural” and “no artificial flavours and colours added” can be stated on the product label. These drinks can also be enriched with vitamins. Juice: endless opportunities to customise products WFSI’s product palette has new brilliantly-coloured concepts for every- one who enjoys juice often and wants to try innovative new flavours. The company’s selection of beverages with a high juice content is diverse and combines several different kinds of fruits and vegetables in green, red, purple, yellow and orange. Consumers can select blends made of concentrates or not-from-concentrate juices with options such as cucumber, kiwi and spinach, or apple, beet and black cur- rant. The vegetable content ranges from 10-38%. If the drink profile is supposed to be more “vegetable-y,” WFSI also has juice concepts with 50% fruit and 50% vegetables. The product range includes delicious choices such as apple, pear, parsnip and yellow carrot or beet, black currant and chili. Certain product options can highlight a special added touch, such as a hint of chili or a peppery note. The bonus feature for the product label: each portion can be counted towards the “five a day” recom- mendation about fruits and vegetables, thus irrefutably making it part of a bal- anced diet. www.wildflavors.com