PETpla.net Insider 08 / 2017

CAPS & CLOSURES 20 PET planet Insider Vol. 18 No. 08/17 www.petpla.net The IoP platform is built using three building blocks:  Sensors and electronics attached to the package (either replacing or clipped to the existing package/cap)  Consumer-facing app, fully identified with the product brand  Brand Dashboard, aggregating and displaying all data collected (Big Data) and derived analytics Consumer benefits:  Reminder to use the product when needed  Automatic re-ordering  Personalisation of the product Brand benefits:  Improved product for the consumer  Real usage data collected and dis- played  Direct consumer engagement via the app  Know your consumer The platform can serve a wide range of CPG verticals, including phar- maceuticals. Below are a few examples of use cases. Connected cap Water Connected is a smart cap that measures water consumption in real time and is fully connected to user’s mobile phone. The mobile app can take into account factors like user’s weight, height, age, gender, weather condi- tions and activity level. These factors help Water Connected to personalise reminders to users about how much to drink and when. It also connects to smart watches and fitness bands. This helps the smartcap and app record and analyse detailed activity information, which provides accurate hydration recom- mendations.  Touch sensor: identifies user touch on the cap  Light sensor: identifies a room’s light status  Closure/package sensor: identifies cap status (open or closed) Automatic re-order / replenish Other products can use the same platform to become smart. Items such as bottles of laundry detergent or washing-up liquid can remind custom- ers, by flashing lights or customer alerts on the app, when they need to reorder. The system is 100% auto- matic. The smart-cap will also measure product usage and the dashboard will give companies access to vital information about customer data and analytics. Internet of Packaging (IoP) turns caps into smart devices Smart cap Kobi Bentkovski, CEO Water.io Israeli company Water. IO can transform any bottle into a smart bottle. Established in 2015 as a result of a medical problem that plagued the young daughter of one of the co-founders which was based on dehydration, Water.IO developed a cap helping users by reminding them when to keep hydrated throughout the day. Over the past two years, the company expanded way beyond water and today they are the only company with a commercially available disposable IoT smart-caps solution for the pharma, beauty, cleaning and additional industries. Water. io has build an Internet of Packaging platform (IoP); the name is derived from the wider Internet of things (IoT) concept. The platform enables CPG products, including PET bottles, to be turned into smart devices, which generate value to the consumers and data to the brands. CAPS & CLOSURES Innovative cap technology can transform any bottle or container into a connected device.