PETpla.net Insider 08 / 2017

CAPS & CLOSURES 21 PET planet Insider Vol. 18 No. 08/17 www.petpla.net The app and data dashboard The smart bottle Water.IO app has many convenient features for its users. It collects detailed information gathered from your smartcap technol- ogy. Users can look at their personal- ised hydration data and analyse that information. The app will provide per- sonal tips for their health and hydra- tion needs. The app can:  Monitor daily hydration habits  Monitor long term hydration habits  View historical per hour hydration profile  Build a personalised hydration pro- file, based on personal needs The data dashboard is designed to help companies gather important information about their customers. It will allow water and beverage compa- nies to monitor customers’ habits and correlate with other information like weather, geography, and so on. The information collected will help companies grow and tailor their tactics to what their customers need and want. The app can monitor real-time usage, historical usage, geographical usage, interprets customer reactions to marketing (TV, radio, social media), and so on. Healthcare and pharma Water.IO also has tech to help pharmaceutical companies, health- care, authentication, medical adher- ence, and more. The smart adherence cap, blister clip-on, and smart syrup cap all help measure and track medi- cation levels, bottle opening and clos- ing, count the contents of the bottle or pill pack and even issue an alert before an overdose. They all help the user take their medications on time and in accord- ance with their prescription directions. The caps can also generate big data for analytical purposes, to relevant stakeholders. Each smart solution connects to the smartphone adher- ence app and dashboard, where information like adherence history, customer feedback, and the ability to re-fill a prescription is available. www.water-io.com The Water.io app comes with private label options for water and beverage company brands, providing a first and unique opportunity to engage with their customers directly while the water dashboard (monitor) contains both real-time and historical hydration information and analytics.