PETpla.net Insider 11 / 2018

TRADE SHOW PREVIEW PET planet Insider Vol. 19 No. 11/18 www.petpla.net 41 PET Engineering was commis- sioned to design the new packag- ing by Ferrarelle SpA following the success of the other two packaging solutions that the company devel- oped for the group group: Fonte Essenziale and Acqua Vitasnella. Parmalat’s first PET bottle for the Canadian market Parmalat Canada’s first PET range of milk bottles, available in 237 ml, 473 ml, 1 l and 1.5 l formats, was created to meet the company’s need to offer its custom- ers a bottle with three key features: it had to be resealable; be easy to carry around and use; and be 100 % recyclable. Milk bags and cartons are currently the only packag- ing solutions available in Canada. PET Engineering’s concept had to adapt to the different positioning of the two brands, Lactan- tia Cream (premium) and Beatrice (mainstream), while appealing at the same time to both millen- nials and baby boomers. The new 1.5 l bottle also had to be the right size to fit on refrigerator shelves. PET Engineering’s design is an easy-to-hold and light packaging solu- tion with a ribbing system that makes the bottle rigid, robust and easy to pour. Marco De Palma, Gen- eral Manager, Fluid, at Parmalat Canada revealed that the new bottles were the result of a three year project involving Par- malat’s Research and Development, Marketing and Operations teams. www.petengineering.com