PETpla.net Insider 12 / 2020

TRADE SHOW PREVIEW PETplanet Insider Vol. 21 No. 12/20 www.petpla.net 39 TRADE SHOW PREVIEW 39 ard operating procedures to ensure a safe environment for the participants. PETplanet: How have exhibitors and visitors reacted to the suspen- sion of the on-site event this year and what was the actual reason to opt for a virtual event rather than a physi- cal one with appropriate hygiene concepts? Avisha Desai: In the current Covid-19 situation, exhibitors appre- ciated the fact that they might not be able to interact with visitors as their chances of making it to the on-site event were significantly low. So, we decided to go virtual this year, with the aim that the exhibitors can con- nect with buyers regardless of the restrictions levied on mass gathering and travel. Most of the companies have tried to adapt to the new meas- ures of networking and agreed with the decision to go virtual. However, there are some exhibitors who are sceptical of virtual platforms as they are unaccustomed to technology and digitalisation. Nonetheless, there is a need to acquaint oneself with technology in these pressing times, as it offers us innovative measures to continue our endeavours. PETplanet: Could you please explain what exhibitors and visitors of Drink Technology India may expect from the virtual edition? What will be shown digitally? Avisha Desai: The online plat- form will allow exhibitors to conduct their business networking virtually, which is very necessary in these challenging times. Along with protect- ing data, the platform will provide real-time dashboard engagements with the buyers, a conference pro- gramme, and buyer-seller meetings. The simple user interface will allow easy access to data and information, and facilitate significant encounters with the buyers. Participants will also be able to make use of syner- gies with other shows in the Messe Muenchen India portfolio, such as Analytica Anacon India & India Lab Expo, IFAT India, Mat Dispens, Pharma Pro & Pack Expo, Pack Mach Asia Expo, World Tea & Coffee Expo and The Smarter-E. PETplanet: Will the virtual format replace ‘real’ events in future or com- plement them? Can you discuss the industry’s thoughts, here? www.sacmi.com Product design Product development Product validation Industrial production plant Process & quality control On-site and start-up assistance After-sales and Customer service SACMI 4.0 THE COMPLETE CLOSURE, PREFORM AND CONTAINER SOLUTION FOR YOUR SMART FACTORY ENDLESS INNOVATION SINCE 1919