PETpla.net Insider 12 / 2020

TRADE SHOW PREVIEW PETplanet Insider Vol. 21 No. 12/20 www.petpla.net 40 Avisha Desai: I am sure the entire industry is yearning to have an on- site, face-to-face interaction with their clients again. The virtual format may become pertinent in future as it will bring additional benefits to the regular on-site events. Ease of participation in case of travel issues and big data analytics, based on users’ interests, are some of the benefits that could be incorporated alongside the on-site events. PETplanet: Could you please give us a preview of what MMI is planning for Drink Technology India 2021 and other events that you host? Avisha Desai: For the first time, Drink Technology India will be co- located with Pack Mach Asia and World Tea & Coffee, giving the buyers the opportunity to connect with sell- ers from a larger industry. Pack Mach Asia is an international trade event for processing and packaging, which is jointly organised by The Institute of Packaging Machinery Manufac- turers of India (IPMMI) and Messe Muenchen India. The World Tea & Coffee expo caters to the hot bever- age industry; it brings together various exhibitors of this industry and displays technological advancements in this sector. PETplanet: Great, we’re looking forward to it! Can you tell us about the other events, like our Road Show, that were held in India last year? Why did Drink Technology India invest in that activity? Avisha Desai: The India Road Show was first time we have part- nered with PETplanet, who travelled to various important cities in the country in the “Editourmobil” special vehicle. Three teams were assigned to cover the entire country. We visited over 40 PET-relevant companies to discuss everything important and forthcoming about the Indian bever- age industry. Drink Technology India invested in this activity for promotional purposes and to network with various manu- facturers across the country. The aim was to connect with the smallest and the largest players in the Indian bever- age industry. It also allowed the Indian packaging industry to showcase their technology, potential and growth pros- pects on a global platform. PETplanet: Thanks a lot for the interview and stay healthy! The interview includes figures from the following sources: U.N. Trade and Development Report 2020 https://eatrightindia.gov.in/sa fe- and-sustainable-packaging.jsp https://www.makeinindia.com/ sector/food-processing https://indiancompanies.in/indian- fb-industry-beverage-and-food-sector/ Building the future in every moment of your business 40 Bar Oil-Free Piston Compressors for PET Applications. hertz-kompressoren.com