Sidel’s BoostPrime wins 2019 Marking Prospective Award
Sidel was announced as one of the winners of the innovative and industry changing 2019 Marking Awards. On April 23rd, the company received the Marking Prospective Award for its hot fill packaging solution, BoostPrime. The ceremony took place during the Food & Beverage Innovation Forum (FBIF) in Hangzhou, China.
The Marking Awards, initiated and held at the Food & Beverage Innovation Forum (FBIF), urge the packaging industry towards innovation and technological advances that challenge the market towards new ways for food and beverage packaging optimisation and consumption. This year, the organisers received more than 500 entries from 200 global brands and agencies, one of which was Sidel’s winning solution,.
The jury rewards and acknowledges excellence in beverage products, packaging, marketing and sustainability, demonstrated by their recognition of Sidel’s packaging design excellence. The provider of equipment and services solutions for packaging beverage, food, home and personal care products in PET, can, glass and other materials has more than 50 years of design expertise, with an in-house packaging design team that is responsible for 8,000 new bottle designs and drawings created every year.
Sidel’s BoostPrime won the Marking Prospective Award in the in-market category for the commercial, marketing, and functional benefits it offers. BoostPrime is a PET packaging solution which presents an alternative for hot-filled beverages in PET bottles. It is claimed to open the door to premiumisation and revenue generation with no compromise on packaging performance and the consumer experience. This solution addresses mainly the single-serve market of JNSDIT (juice, nectar, soft drink, isotonics, tea), filled in PET bottles up to 1.2l at temperatures of 85-88°C.
