Redesign of Molson Coors’ PET packaging
Molson Coors Beverage Company has been providing consumers worldwide with fine and tasty beers for 200 years now. To further strengthen its presence on the Bulgarian market, the group decided to give a modern twist to its local beer brands by revamping their PET packaging and partnered with Competek for the project. Kamenitza, Burgasko and Astika are now conquering the market sporting a brand-new eye-catching look.
Competek engineers developed the new packaging considering Molson Coors objectives in terms of productivity, costs, market needs and above all existing line limitations, as the three brands were already sharing a common shape in different formats and differed one from another in terms of colour and label.
Competek brought the game to another level suggesting to design one shape only declined in a 1l, 2l and 2.3l format and further differentiate the product on the shelf enriching each brand packaging with refined decorations on bottle body. The entire design phase was carried out with the important collaboration of Gentlebrand, the Italian branding & design agency, thus obtaining a bottle which stands out from the crowd.
Thanks to Competek approach to Sustainable Packaging Solutions, the 6 moulds series for Krones delivered were designed to fully optimise the format change activity therefore reducing down-time and retrieving when possible parts of the existing moulds, thus truly helping the customer in saving costs.
In addition to the packaging engineering and moulds manufacturing, an important part of the project involved Competek laboratory which tested the mechanical performance of the bottles. To this end a pilot mould and a set of bottles were produced at Competek premises. A successful project, designed to completely satisfy customer’s needs in a pure Competek style.
