Garçon Wines is spinning off the packaging elements of the business under the brand Packamama
Garçon Wines, a multi award-winning scale-up business known for bringing eco-flat rPET wine bottles to market, is spinning off the packaging elements of the business under the new brand, Packamama. This new name – inspired by the Inca goddess Pachamama – and identity better reflect the business’ values, offerings, and future direction, says the company.
The spin-off encompasses the packaging supply and bottling elements to third parties previously handled by Garçon Wines, including their climate-friendly eco-flat wine bottles which are flat to save space and made from 100% recycled PET to save weight and energy. The sophisticated shape and material choices help slash greenhouse gas emissions to address the wine industry’s carbon footprint hotspot of round, glass bottles.
Realising the potential of eco-flat bottles to help create a more sustainable wine industry, and after receiving much commercial traction and media interest, Garçon Wines quickly pivoted to primarily offering their lower carbon packaging format to other wine businesses. As the packaging business does not provide wines, it became increasingly confusing to be named after a traditional French waiter and to include ‘Wines’ in the company name.
Launching the packaging business line as Packamama reinforces the vision to be a driving force in the acceleration towards a low carbon future in the drinks industry by providing climate tech packaging designed for a circular economy, starting with wine. The new brand name opens the opportunity to cater to strong demand for more efficient and planet-friendly packaging in other industries such as olive oil and spirits.
Packamama intends to continue to build the traction of eco-flat wine bottles with multiple, well-respected brands set to launch in the format in Europe, Australia, and the USA in the months to come. Meanwhile, Garçon Wines will still operate, but as a separate sustainable wine brand owner and wholesaler business.
