Pascal Lefèvre new Sidel global vice president food, home and personal care markets
Sidel announced the appointment of a new global vice president. Pascal Lefèvre will develop and drive Sidel’s food, home and personal care strategy, meeting the unique needs of these markets and delivering flexible, eco-friendly, and tailored-made solutions that will address the new and complex retailing and distribution challenges that customers face.
Pascal Lefèvre explained that he will ensure Sidel can provide solutions that offer the flexibility, operability and product care demanded by these fast-moving and rapidly evolving market segments, while drawing on existing capability and expertise. Pascal Lefèvre joined Sidel in 2020. He attended ISG Paris Business School and has more than 20-years of experience working in senior positions within the packaging equipment industry.
He said: “The food, home and personal care markets remain of critical importance to Sidel and we will continue to enhance the products and services that we offer to our customers as we look to triple this key part of our business by 2030. Sidel has more than 50-years of experience supporting the food, home and personal care segments, driving innovation and developing solutions that cater to its specific needs. Our portfolio of products and services has expanded throughout the years with the acquisition and integration of specialist businesses like Cermex for case packing, Gebo for conveying and accumulation and Newtec for palletising, allowing us to offer a true full set of expertise at every step of the line.”
Pascal Lefèvre will lead in the provision of innovative, eco-friendly, and ultra-flexible equipment to food, home and personal care customers. These feature a comprehensive range of blowers and end of line solutions, including packers and palletisers, for any type of primary and secondary packaging. Sidel also offers complete or partial integrated lines in categories like edible oil, sauces & dressing, coffee and more.
He added: “Sidel is supporting brand owners through the transition to fully recyclable light-weighted PET or rPET containers, leveraging our design capability and market-leading blow moulding solutions with its preferential heating technology for shaped containers.”
